Social Media Analytics for Small Businesses
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the existence of so many different platforms, it becomes difficult to know what is working with your social media and […]
Marketing for Small Businesses
Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the Marketplace Unlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses can make the most out of their circumstances to build brand awareness and increase outreach. Leveraging social media […]
Marketing to Gen Z
Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through the Recession of 2008, the rise of smartphones, multiple social protests and the Covid-19 pandemic, this group is now approaching or currently entering adulthood. […]
What Makes an Impactful Leader?
Content Marketing Ideas
Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies. In this modern world where everything is constantly changing, traditional marketing is slowly losing its effectiveness. Content marketing is a powerful tool for businesses to attract and retain customers by […]
When is a Logo Redesign Right for your Business?
When is a Logo Redesign Right for your Business? by Gabi Allen Illustration by Gabi Allen Every successful brand has a well-designed logo. Take a second and consider where companies like Nike and McDonalds would be without the iconic swoosh and the globally recognized yellow arches. Logos help a business stand out and distinguish them […]
Make Your Website Stand Out
Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important components to truly selling your brand. While social media can be used to hook a potential customer in, a successful website will actually carry out the final step in the […]
Influencer Marketing
Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different social media platforms to advertise and get their brand in front of users that might not normally have exposure to the company. One sub-category of social media marketing has proven […]
Social Media Marketing Tips
Social Media Marketing Tips by Jordan Barish Illustration by Natalie Peña-Galvis How your business can make the most of social media Social media is a useful tool that can drive connection and increase brand awareness. With different platforms serving different purposes, it can be difficult to know how to use them to their full potential. […]
How to Achieve a Healthy Work-Life Balance
How to Achieve a Healthy Work-Life Balance by Gabby Torres Illustration by Fallon Maher Everyone should strive to achieve a healthy work-life balance. A good work-life balance sometimes seems impossible to achieve, however, it is crucial to look out for yourself in this hectic society! It is easy to assume that we all know how […]
