Five Reasons Why Branding is Important for Your Business
By: Savanna Kirchoff Developing a brand is a foundational part of starting a business. But what exactly does branding entail? Why does it matter? Branding encompasses a variety of marketing tactics that creates a unique identity which distinguishes your business from other businesses. Your business’ brand makes a lasting impression on consumers and shows that […]
Which Social Media Platforms Are Right for Your Business
By Catherine Morgan Social media is a force to be reckoned with. As we approach 2020, more and more businesses are taking their services online. It is estimated the average social media user spends just more than two hours each day on social platforms. With all this time spent online, it is only appropriate to […]
How Native Advertising can Promote Your Company
By: Ashton Cappozzi The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five? As companies try to increase awareness for their brand, finding the spotlight among a sea of […]
What Should You Post About on Social Media?
By: Keaton Swanzy In the digital age, social media can be a relatively cheap and effective addition to your marketing tool belt. Most businesses have social media accounts these days, whether it’s a Facebook, Instagram, Twitter or beyond – but those same businesses don’t know what to post day in and day out on their accounts. […]
Five Basic Things to Make Your Website Stand Out
By Catherine Morgan Online presence is a valuable asset to the success of small businesses. Since the advent of the internet, online platforms, like websites, have skyrocketed in number and value. No longer are the days of singular print advertising – we must welcome the digital age with open arms. Lucky for you, we’ve made […]
Why Your Website Needs Strong Photos
By: Jack O’Grady Let’s be real – the average consumer today doesn’t have the time, or the attention span, for your content. In the age of social media, consumers are conditioned to expect instant gratification and eye-catching visuals in every aspect of their experience. It’s a media environment of constant scrolling, where your content has […]
How to Determine Your Target Audience and Establish a Buyer Persona
By: Keaton Swanzy In today’s world of unlimited options, having an established target audience is more important than ever — and the more specific the audience, the better. According to an article by Forbes, “one-size-fits-all” marketing is typically ineffective because it isn’t focused enough. That’s why it’s important to understand the specifics of your audience […]
What’s New at 1893 Brand Studio in 2019?
By: Molly Looman A new year means time for recommitment. 1893 Brand Studio is starting its fourth year, and with each year we have grown, evolved and bettered ourselves and our mission. Being a student-powered organization, the roster changes every year. This means we are constantly infused with new ideas, leadership and enterprises. As we […]
Why Your Company Needs Strong Visual Branding
By: Diana Pressey These days, the average person’s attention span is shorter than the attention span of a goldfish. Brands have eight seconds to catch their audiences’ eyes online before losing their attention. What better way to hook them than with strong visual branding that tells a compelling story? Without effective visual branding, companies don’t stand a […]
What is Social Media Advertising?
By: Ariel Natt In a saturated world of social media, it is imperative for companies to bring their advertising to the social sphere. Owned social profiles and strategies focused on organic growth used to be enough for businesses to grow, but now, a paid social strategy has become the norm as companies and brands focus […]
