How to Use Twitter for Business
By: Merritt Strodel Twitter has 145 million monetizable daily users that see advertisements, making it a great interactive platform for your business to engage with its audience. The most successful business accounts on Twitter are compelling and unique, telling their business’ story with some personality. In order to optimize your business Twitter profile, here are […]
How to Increase Productivity by Eliminating Distractions
By Caleb Petty You’re behind on a work project that’s due tomorrow. You’re running out of time. You’re feverishly typing away when all of the sudden… “Massive brawl breaks out at end of Kansas-Kansas State.” The headline from the ESPN app on your phone grabs your attention. You have to watch the video. It just […]
Five Tips on Establishing a Strong Visual Brand
By: Angie Shen A good visual brand helps people remember a company. Whether you are an established business or a startup, you are always going to need a strong visual brand to increase recognition of your business among your target audience. You probably already understand the importance of visual brands, but you want to improve […]
How to Make a Social Media Schedule
By: Jack O’Grady Social media could not be more important for small businesses than it is today. With over 3 billion people actively using social media, lacking a strong online presence puts businesses miles behind the curve. But catching up takes more than just making an Instagram. Businesses with successful social media put thought and […]
How to Build Your Photography Portfolio
By: Shepard Barnes Looking for ways to build a photography portfolio? Online photography portfolios are a fantastic way to display your most impressive work. Many website platforms exist to support the large storage capacity that is needed for high quality photographs from DSLR cameras. Photography is becoming a widespread passion for many individuals, so it […]
How We Make Sponsored Content
By: Melissa Fernandez What even is sponsored content? Sponsored content has many names: Native advertising Sponsor generated content Brand voice Paid post ‘Brought to you by’ ‘Presented by’ ‘Promoted by’ These are just some of the many names news organizations use to label sponsored content on their various media platforms. The terms can be interchangeable […]
How to Reach Students in Chapel Hill
By: Sarah Clark Whether it’s for research or advertising, the student population in Chapel Hill is a valuable resource for businesses to grow and market to. Unfortunately, it can be hard to reach them. There are a few ways you can broaden your reach with UNC students. Let’s break it down. Know what social media […]
What to Keep in Mind When You Take a Headshot
By: Shepard Barnes Have you considered the importance of your professional headshot photo? LinkedIn and company websites often feature a headshot photo, and it is important to demonstrate professionalism. Execution is key when it comes to ensuring that these pictures portray your desired appearance. Nail your first impression with a professional headshot by following these […]
Five Tips for Engaging Powerpoint Presentations
By Caleb Petty I was once told that you should never make a presentation that you wouldn’t want to sit through yourself. Presentations should not be boring or useless and you certainly don’t want to make people feel as though you are wasting their time. Presentations should be engaging, fun and, if you do them […]
How to Use Lead Magnets to Grow Your Business
By: Alice Lim In 2019, few people don’t understand the importance of an email list. As algorithms on social media change and companies like Instagram and Facebook change the way that users can view and access data, it’s become even more crucial for small businesses to have some way to communicate with customers that only […]
