How to Write Engaging Copy for Social Media
How to write engaging copy for social media By Lauren LaTulippe Social media marketing is a product of the new digital age, and it’s not going anywhere anytime soon. It’s becoming increasingly important for brands to have an engaging social media presence. Through social media, companies are able to build their brands in real time, […]
The Top Five Things You Need to Know About Rebranding
How to rebrand: the top five things you need to know By Katy Rice Are you thinking about giving your brand a new feel? A new look? What about a new name? Rebranding is a risky process and it is important to look into what it takes to make your new brand a success. If […]
How to Make an Effective Flyer for Your Business
How to make an effective flyer for your business By Katy Rice Effective flyer marketing is a relatively inexpensive way for your business to grab people’s attention. But if not done effectively, your marketing costs can build up over time, so it is important to make sure your flyers are the best they can be. […]
What Consumers Look for on E-Commerce Sites
What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]
How to Pick the Right Domain Name for Your Site
How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your site, meaning it is the first thing they form impressions of. It is also what they will use every time they need to access your site. Though the small string […]
The Effectiveness of Infographics
The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information. According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of the human brain, presenting information visually is an effective tool in marketing. If you decide to use […]
How to Tell a Story About Your Business
How to tell a story about your business By Britney Nguyen Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story can inspire trust between your business and your customers. Here are some ways to […]
How to Create and Maintain Connections Virtually
How to create and maintain connections virtually By Sarah Campbell COVID-19 has revolutionized networking, providing many virtual routes and likely permanently changing the way we maintain connections– the days of meeting for coffee or going to professional events are long behind us. While it is hard to emulate connections that are made face-to-face, it is […]
Using Logos to Enhance Your Advertising Strategy
Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement? The aesthetically pleasing logo is the obvious winner because who wants to read thousands of words? What’s the point of a logo? A logo allows for your organization’s brand […]
How Adobe XD can Help You Bring Your Ideas to Life
How Adobe XD can help you bring your ideas to life By Semanur Karayaka Do you feel like you have an abundance of ideas but lack the artistic or web development skills needed to bring them to life? Or maybe you’re already working with a team of designers and developers, but you feel like you’re […]
