How to Use Canva for Your Business
Photo via Flickr by tengrrl How to Use Canva for Your Business By: Anna Allen One of the most important aspects of a business is its visual branding. For any business, a cohesive and clean set of branded design materials are essential for maintaining professionalism and communicating originality. From websites to flyers, having well-designed brand […]
How to Leverage Social Media for E-Commerce
Photo via Pexels by Thirdman How to Leverage Social Media for E-Commerce By: Tran Nguyen Picture this: it’s a quiet Wednesday night, and you’re sitting on your old couch scrolling through Instagram. You see a brand you follow post a newer, cuter couch, reminding you that you’ve been meaning to replace this one for a […]
Making the Most of Instagram Stories
Photo via Pexels by Tracy Le Blanc Making the Most of Instagram Stories By Grace Beasley It’s no question Instagram is one of the most successful forms of social media for promoting your company and brand. Instagram Stories not only help you boost your posts but also directly engage users with your content by adding […]
Using an Email List to Boost Your Business
Photo via Unsplash by Stephen Phillips Using an Email List to Boost Your Business By: Kat Pritchard Email lists are a convenient and effective way to maintain connection with your customers, as well as attract new ones. Mailing lists can be used for a variety of reasons: sending new blog posts, asking for feedback or […]
Why Your Brand’s Colors Matter
Why your brand’s colors matter By: Carson Elm-Picard As cliche it might sound, first impressions are important. The first time a prospective customer lays eyes on your logo, advertisement, website or social media can determine whether or not they visit your business. Every detail of your visual branding must effectively communicate your message. One aspect […]
Eyes Ears Nose & Paws Press Release
Eyes Ears Nose & Paws Press Release Eyes Ears Nose & Paws is a service in Chapel Hill that creates a bond between humans and canines. The organization works to train assistance dogs that can be partnered with people who have disabilities. Our campaigns team worked to draft a press release for a graduation to […]
How to Analyze Your Website’s Traffic
How to analyze your website’s traffic By Maggie Wong Website analytics are just as important as business analytics, especially when it comes to digital marketing. Having a website with engaging content is a great first step to improving your business’ visibility. To build off of that, it’s important your content is tailored to attract and […]
Four Things to Know About Social Media Rebranding
Social media rebranding: Four things you need to know By Praveena Somasundaram In a digitized world, having an up-to-date social media presence is more important than ever for local businesses and organizations. In 2019, a Pew Research Center survey showed that a majority of Facebook, Snapchat and Instagram users use the platforms daily. The normalcy […]
The Importance of Digital Accessibility in Marketing
The importance of digital accessibility in marketing and communications By Anne Claire Forman As the workplace becomes increasingly virtual, the importance of digital accessibility also continues to grow. Because many companies are operating under a remote model for the near future, digital accessibility should be at the forefront of your marketing concerns. What is digital […]
How to Build a Brand on Social Media
Photo via Pexels by Kerde Severin How to Build a Brand on Social Media By Lauren LaTulippe Everyone wants a strong social media presence. But people don’t just follow a company’s Instagram solely because they like the product or service, but rather because the company’s social media adds something to their feed. And usually, that […]
