How to Promote your Business in an Authentic Way with User-Generated Content
User-Generated Content Illustration by Sophia Alem by Kennedy Rushing In the age of social media and influencers, more people than ever are going online to discover and learn about new businesses and products. Unfortunately for businesses, most social media users find online marketing tactics untrustworthy or annoying. About 64% of consumers believe social media advertisements […]
How to Build a Sense of Trust and Community for Your Brand
How to Build a Sense of Trust and Community for Your Brand In this day and age, consumers are more concerned than ever with businesses behaving responsibly. The prominence of social media and online forums makes it easier for consumers to spread reviews and air grievances about businesses online. That’s why it is more important […]
Tips and Strategies for Starting a Small Business
People assume that you need undivided attention, thousands of ideas, contacts, and an unending supply of materials in order to establish a small business. Have you ever considered establishing your own small business but believed it would be impossible to balance work and life, or perhaps doubted yourself, not knowing where to begin? Side […]
Why Professional Communication Should be a Priority for Young Professionals
Today’s workplace is most definitely not the same one that was the norm three years ago. Having faced a pandemic, generational shift of workers and technological advances, the world of “adulting” looks much different. For young professionals, this also means that what once would have been adequate to compete and succeed in the current market […]
March Alum Spotlight: Nick Valego
Nick Valego, an alumnus of 1893 Brand Studio’s Campaigns team, is now a strategist at Wunderman Thompson Health – a global marketing and communications agency in New York City. Valego, who is originally from Gastonia, N.C., came to UNC-Chapel Hill in 2017 to pursue a degree in Advertising and Public Relations at UNC’s Hussman School […]
How to Grow Your Emotional Intelligence and Stand Out in the Job Search
In the fast-paced post-COVID market that has erupted, it’s important to develop and focus on emotional intelligence that will set you apart from your competitors and help you stand out as a leader. Here is how you can work on developing your emotional intelligence: What is emotional intelligence? Emotional intelligence is the ability to understand […]
Tips on How to Ace a Job Interview
In today’s competitive job market, acing a job interview has become more important than ever. Companies are looking to hire employees who not only look great on a resume, but are also professional and exceptional in person. Interviews are often candidates’ best shot to “sell themselves” and show employers why they’re the best fit for […]
February Alum Spotlight: Molly Looman
A thriving community of young professionals doing impactful work that moves the line for local clients; that’s what 1893 Brand Studio is now, but how’d we get here? So many students have walked through our doors, leaving behind legacies that continue to influence and inspire. Our new monthly alumni spotlight series is one way […]
Six Soft Skills for Young Professionals to Find Success in Today’s Job Market
In our competitive marketplace, it has become more important than ever for young professionals to stand out. You must demonstrate to employers that you have the malleability to understand new complexities, perspectives and opportunities as they arise. As a result, “soft skills” have become imperative to workplace success. Soft skills are traits and behaviors […]
How to Approach Networking on LinkedIn (College Student Edition)
Given the spike in competitiveness on the current job market, it is all the more important for graduating college seniors to leverage LinkedIn during their job search as much as they can. As much as 85% of jobs are filled through networking, and 70% of jobs are never even published publicly – these jobs […]
