Instagram Shifts to Video Content
Alumni Spotlight: Jake Mory
Alumni Spotlight: Jake Mory by Ashley Sipe Jake Mory, a 2022 UNC-Chapel Hill and Brand Studio alumni, made the most of his time on campus by gaining valuable leadership experience. Mory worked at 1893 Brand Studio for five semesters, where he held several different leadership positions. During his junior year, Mory served as a Project […]
5 Reasons Not to Use a Website Template for Your Brand
5 Reasons Not to Use a Website Template for Your Brand Illustration by Gabi Allen by Gabi Allen With the rise in popularity of website builders like Squarespace and Wix, just about anyone can create a nice looking webpage in a matter of minutes. Front-end developers do all the work for you by creating hundreds […]
How to Increase Social Media Engagement
How to Increase Social Media Engagement Illustration by Joelle Adeleke by Kennedy Rushing The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with […]
User-Centered Design
The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing on Canva’s website, user-centered design (UCD) can play a large role in the success of a product or business. According to an article published by The Good, UCD is an […]
How to Optimize Your Graphics
How to Optimize Your Graphics Illustration by Ashley Sipe by Shemariah Solomon The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with its […]
Improving digital accessibility for greater brand awareness
September Alumni Spotlight
September Alumni Spotlight: Lex Coelho Lex Coelho, a UNC and 1893 Brand Studio alumnae, always had a love for design and maximized her time on campus by building her professional portfolio during undergrad. After graduating in 2019, Coelho continued her design career and is now a Junior Art Director for IMM in Boulder, CO. On […]
2022’s Top Marketing Tips and Tool
The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user experience and community engagement. These three tactics are all emerging strategies for your business to increase its reach, connections and overall engagement. Top 3 Necessary Tools To break it down, […]
Web Design Choices to Boost your SEO Rating
Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website, but now your site’s loading at a snail’s pace. The words “Not Secure” appear in the search bar when a customer clicks on your site, discouraging them from going further. […]
