How to Run an Effective Instagram Ad
By: Katy Rice Looking for a way to advertise your brand to increase traffic to your site or product? Look no further. Instagram has got you covered. The types of advertising it offers include, stories ads, photo ads, video ads, and more. Instagram ads make it easy for the user to access your brand’s platform […]
How to Pick Colors that Fit Your Brand
By: Katy Rice Whether you’re starting your own business, re-branding, or launching a start-up, choosing a color palette to represent your brand is crucial in determining whether or not your business will be a success. A study from the University of Loyola revealed that color can increase brand recognition up to 80 percent and that […]
How to Engage with Your Followers in Relevant Ways
By Anne Claire Foreman Fully engaging with followers goes much deeper than just producing content for your company’s pages. Strong engagement includes commenting, sharing and interacting with posts to further your brand image. When brainstorming on how to boost your social media engagement, the most crucial element is to know your audience. Consistency in tone, […]
Finding the Right Professional Communication Platform for Your Business
By: Devin Fussa and Samantha Hopper Communication is key. You’ve probably heard this phrase in the context of relationships, but communication in the workplace is essential to networking, ensuring transparency and growing a business. Strong communication keeps things from slipping through the cracks and makes for a cohesive group working toward a common goal. In […]
How to Hashtag
By Amy Metzinger If social media is a big part of your marketing strategy, it’s likely you’re going to have to make decisions about hashtags sooner rather than later. And the better you know how to use them, the more likely your social media is to launch your growth. There are several ways that you […]
How to Make the Most of Content Scheduling Tools
By Nick Valego Why should I schedule content? Manually posting content every day is just time-consuming. If you could have a genie magically post everything you wanted right when you wanted it, you’d use it, right? That’s more or less what we’re working with here. Organization is vital to any business, as is maintaining a […]
Why Should Brands Use Instagram Stories?
By Nick Valego It’s no secret that Instagram is a platform with powerful marketing capabilities and incredible reach – one billion people worldwide use it every month. Stories, used by 500 million people every day, are a more recent addition to the social media juggernaut. Brands, personalities and everyday users have been using the feature for […]
Creating a Successful Unique Selling Proposition
By: Jake Mory Whether you are running a lemonade stand or a multi-billion dollar company, a unique selling proposition affects the choices that consumers make regarding your product. Having a complete unique selling proposition is a vital part of creating a successful marketing campaign that can stand out past its competitors. A unique selling proposition […]
Planning a Content Calendar for Your Social Media
By: Sarah Clark Simply owning and running a social media account just doesn’t cut it nowadays. Your content needs to stand out and cut through the clutter. Otherwise, your account may go unnoticed. Creating a social media calendar can help you craft and schedule social media posts that can set you apart. Though it can […]
Here’s What’s Missing from Your Website
By: Catherine Morgan Let’s say you’ve done everything you’re supposed to when it comes to marketing to your target audience. You’ve capitalized on social media posts and networked with potential clients. You’ve made a name for yourself. But you’re still not getting enough internet traffic, consumer engagements, referrals or impressions despite your best efforts. What’s […]