WCHL: Thai Station

WCHL: Thai Station Built in the remnants of an old railroad station, Thai Station has positioned itself at the center of the Thai food scene in Chapel Hill and Carrboro through its commitment to authentic cuisine. “We wanted to be a hub of Thai food in the area,” said Sutawanee Duke, owner and founder of […]

Eyes Ears Nose and Paws Holds Graduation Ceremony Press Release

Eyes Ears Nose & Paws 308 W Rosemary St. #304 Chapel Hill, NC 27516 NEWS RELEASE FOR IMMEDIATE RELEASE         Contact: Jake Mory          704-453-1936 October 5, 2020         jakemory@live.unc.edu EYES EARS NOSE AND PAWS HOLDS GRADUATION CEREMONY TO CELEBRATE PARTNERSHIPS AND BEGINS CAPITAL CAMPAIGN FUNDING FOR NEW HOME CHAPEL […]

WCHL: The Sonder Market

WCHL: The Sonder Market For many UNC students, Chapel Hill is a temporary home. But for the volunteer students who run the Sonder Market, Chapel Hill — and North Carolina as a whole — is a vital, interconnected community that needs good, local food. The Sonder Market is a student-run local food co-op, selling locally-sourced […]

How to Make an Effective Flyer for Your Business

How to make an effective flyer for your business By Katy Rice Effective flyer marketing is a relatively inexpensive way for your business to grab people’s attention.  But if not done effectively, your marketing costs can build up over time, so it is important to make sure your flyers are the best they can be.  […]

What Consumers Look for on E-Commerce Sites

What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]

How to Pick the Right Domain Name for Your Site

How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your site, meaning it is the first thing they form impressions of. It is also what they will use every time they need to access your site. Though the small string […]

The Effectiveness of Infographics

The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information.  According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of the human brain, presenting information visually is an effective tool in marketing.   If you decide to use […]

How to Tell a Story About Your Business

How to tell a story about your business By Britney Nguyen  Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story can inspire trust between your business and your customers.  Here are some ways to […]

How to Create and Maintain Connections Virtually

How to create and maintain connections virtually By Sarah Campbell COVID-19 has revolutionized networking, providing many virtual routes and likely permanently changing the way we maintain connections– the days of meeting for coffee or going to professional events are long behind us.  While it is hard to emulate connections that are made face-to-face, it is […]

Using Logos to Enhance Your Advertising Strategy

Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement?  The aesthetically pleasing logo is the obvious winner because who wants to read thousands of words? What’s the point of a logo?  A logo allows for your organization’s brand […]