How to Market on Social Media Effectively
Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in.
Here are some tips to kickstart your social media presence:
Alumni Spotlight: Sarah Redmond
Sarah, a 2020 alumna of the UNC Hussman School of Journalism and Media, isn’t just any Tar Heel—she’s a super proud one. Majoring in Photo and Video Journalism and minoring in Studio Art, Sarah found her way to 1893 Brand Studio her senior year, and it completely altered her career path.
October Marketing Round-Up: The Return of the VS Fashion Show
Learn how Victoria’s Secret leveraged marketing to rebrand its iconic fashion show.
Capitalizing On Trends and Current Events for Successful Marketing Campaigns
Trends fuel marketing.
Capitalizing on trends and current events is important to ensure your campaign or project reaches the correct people. The first step is using what you already have in front of you for success!
September Marketing Round-Up: Activations at the US Open
Alumni Spotlight: Ashley Sipe
Ashley Sipe graduated from UNC-Chapel Hill in 2023 with a degree in Media and Journalism on the Advertising and Public Relations track with a double minor in History and Spanish.
A Beginner’s Guide to SEO
Discover the basics of Search Engine Optimization to improve your website’s digital marketing.
Case Study: All About Insurance
By Ella Bartosik The Client Founded in 1993 by Nick’s dad at University Place mall, AAI has expanded to 13 locations from Garner to Greensboro, including Raleigh, Durham, Chapel Hill, Mebane, Graham, Madison, and Eden. AAI offers insurance for auto, home, life, and businesses. Recently, they partnered with Levitt Group, incorporating deep blue, orange accents, […]
Case Study: Eve Carson Scholarship
By Ella Bartosik The Client The Eve Carson Scholarship honors the legacy of Eve Carson by providing scholarships to students who embody her qualities of leadership, service, and academic excellence. Despite its noble mission, the scholarship’s digital presence is outdated and lacks engagement. The Problem The Eve Carson Scholarship struggled with maintaining an updated and […]
Alumni Spotlight: Lacy McKee
Alumni Spotlight: Lacy McKee by Mallaury Pageau Lacy McKee, a UNC Class of 2024 graduate with a Bachelor’s Degree in both Journalism/Media and Communications, embarked on a new path on her career journey in Washington, D.C. Since parting ways with 1893 Brand Studio last spring, McKee has explored her passion for writing on a deeper […]
