What Should You Put on Your Business’s Website?

Photo by Tranmautritam from Pexels What Should I Put on My Business’s Website? By: Collin Pruitt Building a business website is a simple task that can elevate your business’ engagement and generate new customers.  Butwhile business websites are a great way to display your products and services, they can be difficult to design. With countless options of themes, […]

Why Does Whitespace Matter in Web Design?

Photo by HalGatewood.com on Unsplash Why Does Whitespace Matter in Web Design? By: Jojo Yang Whitespace refers to the empty spaces that surround content on a webpage. It’s easy to think these empty spaces on a webpage are a waste that should fit in some additional content. But more is not always better.  Instead, whitespace […]

Five Tips on How To Make Your Business’s Website Stand Out

Image by Kevin Phillips from Pixabay 5 Tips On How To Make Your Business’s Website Stand Out By: Katy Rice It can be hard for your business to stand out amongst your competitors in today’s saturated marketplace. Fortunately, there are steps you can take to ensure your brand stands out, and it starts with your […]

How to Analyze Your Website’s Traffic

How to analyze your website’s traffic By Maggie Wong Website analytics are just as important as business analytics, especially when it comes to digital marketing.  Having a website with engaging content is a great first step to improving your business’ visibility. To build off of that, it’s important your content is tailored to attract and […]

The Importance of Digital Accessibility in Marketing

The importance of digital accessibility in marketing and communications By Anne Claire Forman As the workplace becomes increasingly virtual, the importance of digital accessibility also continues to grow. Because many companies are operating under a remote model for the near future, digital accessibility should be at the forefront of your marketing concerns. What is digital […]

The Importance of Responsive Design

The importance of responsive design By Anna Allen Responsive web design is the art of adjusting elements on a page to fit the window it appears in, such as mobile or desktop. This is essential to a business, as it ensures their site can be reached anywhere, by anyone.  Without responsive web design, customers can […]

What Consumers Look for on E-Commerce Sites

What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]

How to Pick the Right Domain Name for Your Site

How to pick the right domain name for your site By Semanur Karayaka Your domain name is often the first thing people learn about your site, meaning it is the first thing they form impressions of. It is also what they will use every time they need to access your site. Though the small string […]

How Adobe XD can Help You Bring Your Ideas to Life

How Adobe XD can help you bring your ideas to life By Semanur Karayaka Do you feel like you have an abundance of ideas but lack the artistic or web development skills needed to bring them to life? Or maybe you’re already working with a team of designers and developers, but you feel like you’re […]

How Design Hierarchy can Make or Break Your Website

How Design Hierarchy Can Make or Break Your Website By Stephanie Mayer When thinking about a company’s web presence, the individual elements that make up its brand likely come to mind first: typography, colors, etc.  But one of the most important — and often overlooked — facets of web design is visual hierarchy, which leverages […]