How to Write the Best Ad Copy
By Catherine Morgan The most popular time of year for advertisers is Super Bowl Sunday. While we are well past the Chiefs’ win and the best and worst ads, it’s safe to say that writing solid ad copy is the most challenging but most rewarding part of creating a memorable ad, written or broadcast. Wondering […]
How We Make Sponsored Content
By: Melissa Fernandez What even is sponsored content? Sponsored content has many names: Native advertising Sponsor generated content Brand voice Paid post ‘Brought to you by’ ‘Presented by’ ‘Promoted by’ These are just some of the many names news organizations use to label sponsored content on their various media platforms. The terms can be interchangeable […]
The In’s and Out’s of Paid Content
Paid content: the in’s and out’s Last fall, I faced a new professional challenge at 1893 Brand Studio: raise awareness of the Carolina Recovery Program by writing a series of four articles that looked like stories that might appear in the DTH. We call it paid content, but you might have heard it called sponsored […]
