Importance of Brand Authenticity
Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity? Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true to themselves” Consumers appreciate when brands are real with them. They do not […]
Leveraging Images to Enhance Brand Identity on Social Media
Leveraging Images to Enhance Brand Identity by Denise Kyeremeh Illustration by Sophia Alem The use of high-quality images can help to improve brand identity. Images can grab the audience’s attention by displaying relatable, eye-catching imagery without using too much copy, which can become redundant and boring. By identifying a target audience, you can use images […]
Clubs and Organizations for Creatives
UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica Boey With the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are passionate about advancing your journalism, advertising, and marketing skills, these are […]
How to Develop a Strong Brand
How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi Allen Having a strong brand is essential for any successful business. Branding can include a few different things, such as how your business is perceived by customers, how your business differentiates itself from competitors and what your company stands for. However, the big […]
Become the Big Fish: How to Make Your Business Stand Out
Become the Big Fish: How to Make Your Business Stand Out by Oriana Apostoli Illustration by Cameron Shaw It can be hard to keep your business afloat while swimming amongst a sea of competitors. There are several ways that you can make yourself stand out. Researching the competition and your target market, establishing a unique […]
What Makes a Brand Successful?
What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider. Brands that make people feel a strong, positive emotional connection are going to gain loyal consumers in the long run, which brings a competitive advantage. However, when there is no […]
Building a Successful Site: SEO
Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the practice by which web creators increase the prevalence of their site by focusing on their site being ranked higher on Google search results following specific […]
Changes to Twitter and the Impact on Your Business
How Could Changes to Twitter Affect Your Business? Illustration by Anwar Boutayba By Jordan Barish Twitter has long been a popular platform for businesses, who use it to build their brand voice, keep up with industry news and connect with potential consumers. However, the app could soon be changing with the implementation of new leadership. […]
Brand Awareness
Brand Awareness Illustration by Oriana Apostoli By Nikki Reddy Owning a business in a college town is nothing a degree can prepare you for. The inflow of your customers can hugely depend on whether it is a university holiday or not and many other factors that you may have little to no control over. Making […]
How to Grow Your Email Marketing With Ease
How to Grow Your Email Marketing With Ease Illustration by Joelle Adeleke by Joelle Adeleke In the age of social media, newsletters may be easy to overlook. But they can also be a more self-sufficient method of getting information to your audience, especially if you have been struggling with mastering social media algorithms. According to […]
