How to Strategically Plan Social Media Content

How to Strategically Plan Social Media Content

How to Strategically Plan Social Media Content By Kennedy Rushing Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for...
The Importance of Social Listening

The Importance of Social Listening

The Importance of Social Listening By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process.    Social...
Leveraging Emotion in Advertising

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...
Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...