by Campaigns Team | Feb 1, 2023 | Uncategorized
How to Make Your Brand's Social Media Digitally Accessible by Charlotte Geier Illustration by Nia Freeman Social media is one of the primary tools to communicate with your brand’s target audience. With around a quarter of all Americans qualifying as having some type...
by Campaigns Team | Feb 1, 2023 | Uncategorized
A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-Galvis Most people are familiar with the concept of influencer marketing, which involves developing a relationship with an influential personality – such as a celebrity or social media...
by Campaigns Team | Jan 26, 2023 | Uncategorized
Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity?Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true...
by Campaigns Team | Jan 26, 2023 | Uncategorized
Leveraging Images to Enhance Brand Identity by Denise Kyeremeh Illustration by Sophia Alem The use of high-quality images can help to improve brand identity. Images can grab the audience’s attention by displaying relatable, eye-catching imagery without using too...
by Campaigns Team | Jan 25, 2023 | Uncategorized
UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica Boey With the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are...
