A Guide to Micro-Influencer Marketing

A Guide to Micro-Influencer Marketing

A Guide to Micro-Influencer Marketing by Angela Feng Illustration by Natalie Peña-Galvis Most people are familiar with the concept of influencer marketing, which involves developing a relationship with an influential personality – such as a celebrity or social media...
Importance of Brand Authenticity

Importance of Brand Authenticity

Importance of Brand Authenticity by Emilie Hofele Illustration by Sophia Alem What is Brand Authenticity?Brand authenticity is “the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true...
Clubs and Organizations for Creatives

Clubs and Organizations for Creatives

UNC Clubs and Organizations for Creatives by Connelly Miller Illustration by Erica Boey With the wide array of clubs and organizations that the University of North Carolina at Chapel Hill offers, deciding which ones to join can be an overwhelming task. If you are...