The Branding of You
Your personal brand should combine two key facets of you:
The person that you are
The reasons why you do what you do
Alumni Spotlight: Daniyah Khan
For Daniyah Khan, Class of 2023, strategy and storytelling are the heart of everything she does. She lives in Washington, D.C. She’s now an Associate Product Manager at Capital One through its product development rotational program.
The Downfall of Influencer Marketing: The Case of Poppi
The Downfall of Influencer Marketing: The Case of Poppi by Meha Saanvi Datla Illustration by Connelly Miller Since the rise of social media, customers have been increasingly influenced by their favorite celebrities and influencers. From fashion and fitness to probiotics and soft drinks, influencers ultimately set the latest trends, which in turn have shaped consumer […]
How to Write Headlines that Drive Clicks and Engagement
Readers are extremely curious and headlines are the first thing they see when you publish a blog, article, website, etc. For this reason, it is vital to have an eye-catching first impression.
Alumni Spotlight: Emilie Hofele
When Emilie Hofele first started at the 1893 Brand Studio, she was sure she wanted to go into strategy. However, after exploring her options within the Brand Studio, Hofele found a new passion for her career: account management.
From Studio 8H to Social Media: How SNL’s 50th Anniversary Marketing Hit the Mark
SNL’s 50th-anniversary special wasn’t just a celebration—it was a marketing masterclass. From nostalgia-driven campaigns to viral social media stunts, NBC knew how to engage both longtime fans and new audiences. Discover how SNL made its milestone event a must-watch and what brands can learn from its strategy!
How Differentiation Keeps Your Brand Competitive
How Differentiation Keeps Your Brand Competitive by Caroline Routh Illustration by Virginia Van de Riet What makes you you? It’s a question you’ve probably had to answer during interviews, when filling out personality tests and when thinking about your true goals in life. It’s a question we need to ask more, especially when thinking about […]
Alumni Spotlight: Maren Gowland
Alumni Spotlight: Maren Gowland by Laney Gragg As a Senior Account Executive at Ketchum, Maren Gowland helps craft impactful PR campaigns for household brands, including Wendy’s. Her path to this role started during her time at UNC-Chapel Hill, where her involvement with 1893 Brand Studio helped her build the skills and confidence needed to excel […]
Wickedly Good Marketing
If you didn’t see the promotional content for Universal Picture’s Wicked Movie, you might have been living under a rock. For the three months leading up to its release, it seemed like every other advertisement or promotion on Instagram, TikTok, YouTube, or even in stores was pink and green.
How to Market on Social Media Effectively
Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in.
Here are some tips to kickstart your social media presence:
