By now, everyone knows how powerful social media marketing can be. However, a new, even more effective form of social media marketing is emerging: video marketing.
According to DemandSage, 82% of internet traffic in 2025 comes from video content. With the explosion of short-form video on sites like TikTok and Instagram, most social media users encounter more video content than ever during their daily scroll. As video grows to dominate social media sites and their algorithms, it’s no wonder brands have leaned into using video as a marketing tool on social media.
The possibilities are endless with videos. Whether you’re creating an educational explainer video, showcasing your brand’s work, or simply trying to relate to your audience, there’s a format that works. You can also be flexible with the length of videos. An informational video like a demo can be longer, while a funny trend can be a few seconds long.
Videos can also increase brand exposure through social media algorithms and SEO. A survey done by Hubspot found that videos are more likely to be shared on most social media platforms, boosting engagement and spreading your message even further. Popular videos are also more likely to be picked up by search engines or recommended on people’s feeds, expanding your brand’s reach.
With these benefits in mind, the shift towards using videos for marketing makes sense. But how do you do it? Here are a few tips on how to leverage video marketing for your brand.
Pay attention to trends
New trends appear on social media every single day, especially in the form of video content. Take note of what’s doing well, especially with your audience, and find creative ways to tailor trends to fit your message. Following trends not only keeps people entertained– it makes your brand feel relatable and authentic. The trend cycle is short, so move quickly!
Keep videos short and engaging
People tend to have short attention spans and easily lose interest in whatever comes up on their feed. By keeping videos under a minute long, viewers will be more likely to watch all the way through and understand your message. You can also draw viewers in with a hook, catching their attention in the first few seconds and maintaining it through the rest of the video. Pose a question, tell a surprising fact, or use an eye-grabbing visual before getting into the core of your message.
Define your objectives
Just like any other campaign, videos should be planned and made with a clear objective in mind. It’s also key to define your target audience so your message can be tailored to the right people. Lastly, find a way to measure the video’s success, such as a goal metric of likes or views. Setting these goals gives great insight into what’s working and can guide future videos.
Have fun!
Video is a great creative outlet you can use to tell your brand’s story. Experiment with different concepts and editing techniques, embrace trends, and don’t be afraid to try something new. Video is the future of social media marketing, and there’s never been a better time to get started.
