Our Client
Helium Agency is a full-service sports marketing agency based in Durham, North Carolina. Specializing in content strategy, custom publishing, digital marketing, and advertising solutions, Helium helps its clients expand their audience, build loyalty, and grow revenue.
The Problem
The Strategy
In March 2021, Helium Agency hired 1893 Brand Studio to strengthen its inbound marketing efforts. The agency’s website content was outdated, difficult to navigate on mobile, and lacked targeted landing pages. Our task was to modernize the Helium site, refresh existing content, and create new resources that would drive engagement and conversions.
To meet Helium’s needs, the Brand Studio team took a multi-faceted approach:
Content Overhaul: We rewrote outdated client articles to improve readability, flow, and relevance, ensuring they were visually enhanced with graphics and well-positioned images.
Evergreen Content Creation: The updated articles were designed to remain relevant over time and to be easily repurposed for future social media promotions.
New Landing Pages: We developed targeted, mobile-friendly landing pages to pair with email campaigns, each tailored to specific products and audiences.
Mobile Optimization: All landing pages and content were designed with responsive layouts to perform seamlessly on mobile devices.
