Our Client
Linda’s Bar is a well-known eatery in Chapel Hill, recognized for its iconic historic logo and strong social media following. Despite its popularity among students, Linda’s struggled with consistent branding and engagement across its digital platforms.
The Problem
Linda’s Bar faced challenges with its social media and website presence. The social media content was inconsistent, outdated, and lacked cohesive branding. Similarly, the website was missing key information and needed improvements in design and user experience.
Linda’s approached Brand Studio to revamp its digital presence and increase customer engagement, aiming to solidify its position as a cozy, welcoming spot for students and locals.
The Strategy
1893 Brand Studio proposed a comprehensive digital overhaul, including a video series for social media, influencer marketing, PR outreach, and a website redesign. The aim was to align Linda’s online presence with its cozy, welcoming brand personality and boost customer engagement.
Social Media Deliverables
