by Campaigns Team | Sep 20, 2023 | Uncategorized
Four Key Takeaways From the Barbie Movie's Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million budget, over 100 brand collaborations, and a shattering box office gross of over $1 billion, it’s safe to say that this summer...
by Campaigns Team | Mar 30, 2023 | Uncategorized
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the...
by Campaigns Team | Mar 30, 2023 | Uncategorized
Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the MarketplaceUnlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses...
by Campaigns Team | Mar 30, 2023 | Uncategorized
Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through the Recession of 2008, the rise of smartphones, multiple social...
by Campaigns Team | Mar 23, 2023 | Uncategorized
What Qualities Make an Impactful Leader? by Connelly Miller Illustration by Abby Pallant Growth is the ultimate goal of businesses – generating more profit, increasing brand awareness and building customer loyalty. This is achieved through innovative ideas and...
by Campaigns Team | Mar 23, 2023 | Uncategorized
Alumni Spotlight: Tran Nguyen by P.J. Morales More than anything else, 1893 Brand Studio alum Tran Nguyen wants to make an impact on the world. In her current role as a Senior Account Executive at TBWA\WORLDHEALTH in New York City, she’s already been given that...
