How to Use Twitter for Business
By: Merritt Strodel Twitter has 145 million monetizable daily users that see advertisements, making it a great interactive platform for your business to engage with its audience. The most successful business accounts on Twitter are compelling and unique, telling their business’ story with some personality. In order to optimize your business Twitter profile, here are […]
How to Make a Social Media Schedule
By: Jack O’Grady Social media could not be more important for small businesses than it is today. With over 3 billion people actively using social media, lacking a strong online presence puts businesses miles behind the curve. But catching up takes more than just making an Instagram. Businesses with successful social media put thought and […]
Top Ten Tips for LinkedIn
By: Ashton Capozzi When growing your business, LinkedIn is an amazing resource to connect you with future employees and colleagues in the field. Studies show that 87 percent of recruiters use LinkedIn as part of their recruiting process. And as of 2013, 57 percent of companies have an account and use the site. Make sure […]
Pro Tips: Using Facebook for Businesses
By Savanna Kirchoff With more than 2.7 billion Facebook users, small businesses can utilize Facebook to increase their brand awareness as well as promote their products and services. Facebook allows businesses to create a business page through a relatively seamless process with a personal Facebook profile account. Here are a variety of quick and easy […]
Pro Tips: Using Instagram for Your Business
With more than 120 million unique monthly users as of June 2019, Instagram ranks second only to Facebook in the most popular mobile social networking apps in the United States. Since the platform launched tools for business users in 2016 – including business profiles, analytics and paid advertising within the app – the platform has […]
Which Social Media Platforms Are Right for Your Business
By Catherine Morgan Social media is a force to be reckoned with. As we approach 2020, more and more businesses are taking their services online. It is estimated the average social media user spends just more than two hours each day on social platforms. With all this time spent online, it is only appropriate to […]
What Should You Post About on Social Media?
By: Keaton Swanzy In the digital age, social media can be a relatively cheap and effective addition to your marketing tool belt. Most businesses have social media accounts these days, whether it’s a Facebook, Instagram, Twitter or beyond – but those same businesses don’t know what to post day in and day out on their accounts. […]
What is Social Media Advertising?
By: Ariel Natt In a saturated world of social media, it is imperative for companies to bring their advertising to the social sphere. Owned social profiles and strategies focused on organic growth used to be enough for businesses to grow, but now, a paid social strategy has become the norm as companies and brands focus […]
Instagram Marketing 101: Five Ways to Use Instagram to Promote Your Local Business
By: Halynna Snyder Starting a local business is an impressive feat. You’ve gotten the ball rolling, but you’re wondering how to widen your customer base and get your name out there. Instagram can be an incredibly useful tool when it comes to promoting your local business, but it can also be challenging to get the […]
How to Increase Your Organic Social Media Engagement
Social media is a great way to connect and interact with your consumers at little to no cost. In fact, research has shown that 81 percent of people say that social media has increased accountability for businesses. On Instagram alone, 80 percent of users already follow a brand. It only takes seconds to make an […]
