The Importance of Digital Accessibility in Marketing
The importance of digital accessibility in marketing and communications By Anne Claire Forman As the workplace becomes increasingly virtual, the importance of digital accessibility also continues to grow. Because many companies are operating under a remote model for the near future, digital accessibility should be at the forefront of your marketing concerns. What is digital […]
How to Build a Brand on Social Media
Photo via Pexels by Kerde Severin How to Build a Brand on Social Media By Lauren LaTulippe Everyone wants a strong social media presence. But people don’t just follow a company’s Instagram solely because they like the product or service, but rather because the company’s social media adds something to their feed. And usually, that […]
The Importance of Responsive Design
The importance of responsive design By Anna Allen Responsive web design is the art of adjusting elements on a page to fit the window it appears in, such as mobile or desktop. This is essential to a business, as it ensures their site can be reached anywhere, by anyone. Without responsive web design, customers can […]
A Quick Guide to Posting Images on Social Media
A quick guide to posting images on social media By: Carson Elm-Picard Countless companies are trying to establish a presence on social media by investing in interesting posts. But one thing that often goes overlooked is how to optimize those eye-catching images so they don’t appear blurry or pixelated. Whether you are posting a new […]
How to Position Your Brand in a Competitive Market
Photo via Unsplash by Brayden George How to position your brand in a competitive market By: Jake Smith In a crowded market, subtle differences set brands apart from the competition in the minds of consumers. By considering how your business fits into the greater landscape of your industry, you can establish a defining identity and […]
Characteristics of the Four Types of Business Writing
Photo via Pexels by Tima Miroshnichenko Characteristics of the Four Types of Business Writing By: Morgan Topol No matter what role you play at the office, knowing how to effectively communicate with others in or involved with your organization is essential. Business writing is any purposeful piece of writing that conveys relevant information to the […]
Which Social Media Platform is Right for Your Business
What Social Media Platform is Right for my Business? By Elizabeth Efird An active social media presence is one of the most cost-effective and personal ways to target your audience. Enhancing your businesses’ social media accounts will increase consumer engagement and keep you from missing out on new clients. Curating the perfect social media account […]
How to Create a Marketing Plan
How to Create a Marketing Plan By John Ratkowiak What is a marketing plan? One of the foundational elements of any business is a marketing plan. A marketing plan allows you to intentionally chase and achieve growth, determining the strategies necessary for your product or service to reach customers. Think of this plan as the […]
Putting the “Native” in “Native Advertising”
Blurred Lines: Putting the “Native” in “Native Advertising” By Catherine Morgan The other day as I was reading the New York Times, I stumbled across this beautifully designed article titled “The View from Above: Why Our Future May Depend on the Fate of Birds.” The article seemed to have everything, from facts about specific birds’ […]
When and Why You Should Change Your Brand’s Logo
Photo by Pixaline on Pixaboy: https://pixabay.com/vectors/social-media-you-tube-facebook-1177293/ When and Why You Should Change Your Brand’s Logo By: Charlotte Geier “If it ain’t broke, don’t fix it.” People see your brand logo, recognize it and buy it… so why change it? Well, the saying doesn’t exactly go along with branding. When it comes to your brand’s logo and image, […]