Increasing Your Growing Business’ Website Visibility
By: Devin Fussa For many growing companies, a strong online presence is the key to success. Unfortunately, the vastness of the internet can be pretty overwhelming. Through the optimization of a website, companies can increase exposure and ultimately, sales. When individuals search for a website on the internet, a number of factors decide which sites […]
How to Strategically Leverage Color in Graphic Design
By: Anne Claire Foreman Why it matters Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design. Often overlooked, color is a crucial tool that can be leveraged to impact customer perception and mood when viewing […]
How to Optimize Your LinkedIn for Sales
By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now professionals turn to LinkedIn for connections and sales prospecting. […]
How to Expand Your Photography Business
By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective. Here are some tips on where […]
A Guide to Public Relations for Your Business
By: Sarah Clark Try Googling the definition of public relations, or asking different professionals what it means. How many different definitions did you get? Probably a lot. In general, public relations is a multifaceted process focused on improving the relationship between the business and the public through different media, along with clients and partners. It […]
How to Build a Brand with Photos
By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience engaged and coming back for more. Sure, photos can be great […]
How to Write the Best Ad Copy
By Catherine Morgan The most popular time of year for advertisers is Super Bowl Sunday. While we are well past the Chiefs’ win and the best and worst ads, it’s safe to say that writing solid ad copy is the most challenging but most rewarding part of creating a memorable ad, written or broadcast. Wondering […]
How to Use Twitter for Business
By: Merritt Strodel Twitter has 145 million monetizable daily users that see advertisements, making it a great interactive platform for your business to engage with its audience. The most successful business accounts on Twitter are compelling and unique, telling their business’ story with some personality. In order to optimize your business Twitter profile, here are […]
Five Tips on Establishing a Strong Visual Brand
By: Angie Shen A good visual brand helps people remember a company. Whether you are an established business or a startup, you are always going to need a strong visual brand to increase recognition of your business among your target audience. You probably already understand the importance of visual brands, but you want to improve […]
How to Make a Social Media Schedule
By: Jack O’Grady Social media could not be more important for small businesses than it is today. With over 3 billion people actively using social media, lacking a strong online presence puts businesses miles behind the curve. But catching up takes more than just making an Instagram. Businesses with successful social media put thought and […]