How to Reach Students in Chapel Hill
By: Sarah Clark Whether it’s for research or advertising, the student population in Chapel Hill is a valuable resource for businesses to grow and market to. Unfortunately, it can be hard to reach them. There are a few ways you can broaden your reach with UNC students. Let’s break it down. Know what social media […]
How to Use Lead Magnets to Grow Your Business
By: Alice Lim In 2019, few people don’t understand the importance of an email list. As algorithms on social media change and companies like Instagram and Facebook change the way that users can view and access data, it’s become even more crucial for small businesses to have some way to communicate with customers that only […]
How to Effectively Approach Logo Design
By: Garrett Bolter Imagine for a moment that you are in charge of running your very own media corporation. You check your e-mail first thing in the morning and… congratulations, you’ve got a new lead! After reading this e-mail, you gather that The client is requesting your company’s talent in branding their business This business […]
How to Shoot B-Roll that Enhances Your Video
By: Abe Loven B-roll is the supplemental footage for a video, but it is vital for telling a good visual story. If used correctly, it can tell its own story that enhances the message of a video. Used incorrectly, it can distract from other content and ruin a video. Here are some guidelines for making […]
How to Determine Your Target Audience and Establish a Buyer Persona
By: Keaton Swanzy In today’s world of unlimited options, having an established target audience is more important than ever — and the more specific the audience, the better. According to an article by Forbes, “one-size-fits-all” marketing is typically ineffective because it isn’t focused enough. That’s why it’s important to understand the specifics of your audience […]
How to Increase Your Organic Social Media Engagement
Social media is a great way to connect and interact with your consumers at little to no cost. In fact, research has shown that 81 percent of people say that social media has increased accountability for businesses. On Instagram alone, 80 percent of users already follow a brand. It only takes seconds to make an […]