How to Optimize Your LinkedIn for Sales
By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now professionals turn to LinkedIn for connections and sales prospecting. […]
How to Expand Your Photography Business
By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective. Here are some tips on where […]
A Guide to Public Relations for Your Business
By: Sarah Clark Try Googling the definition of public relations, or asking different professionals what it means. How many different definitions did you get? Probably a lot. In general, public relations is a multifaceted process focused on improving the relationship between the business and the public through different media, along with clients and partners. It […]
How to Build a Brand with Photos
By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience engaged and coming back for more. Sure, photos can be great […]
How to Write the Best Ad Copy
By Catherine Morgan The most popular time of year for advertisers is Super Bowl Sunday. While we are well past the Chiefs’ win and the best and worst ads, it’s safe to say that writing solid ad copy is the most challenging but most rewarding part of creating a memorable ad, written or broadcast. Wondering […]
How to Use Twitter for Business
By: Merritt Strodel Twitter has 145 million monetizable daily users that see advertisements, making it a great interactive platform for your business to engage with its audience. The most successful business accounts on Twitter are compelling and unique, telling their business’ story with some personality. In order to optimize your business Twitter profile, here are […]
How to Increase Productivity by Eliminating Distractions
By Caleb Petty You’re behind on a work project that’s due tomorrow. You’re running out of time. You’re feverishly typing away when all of the sudden… “Massive brawl breaks out at end of Kansas-Kansas State.” The headline from the ESPN app on your phone grabs your attention. You have to watch the video. It just […]
How to Make a Social Media Schedule
By: Jack O’Grady Social media could not be more important for small businesses than it is today. With over 3 billion people actively using social media, lacking a strong online presence puts businesses miles behind the curve. But catching up takes more than just making an Instagram. Businesses with successful social media put thought and […]
How to Build Your Photography Portfolio
By: Shepard Barnes Looking for ways to build a photography portfolio? Online photography portfolios are a fantastic way to display your most impressive work. Many website platforms exist to support the large storage capacity that is needed for high quality photographs from DSLR cameras. Photography is becoming a widespread passion for many individuals, so it […]
How We Make Sponsored Content
By: Melissa Fernandez What even is sponsored content? Sponsored content has many names: Native advertising Sponsor generated content Brand voice Paid post ‘Brought to you by’ ‘Presented by’ ‘Promoted by’ These are just some of the many names news organizations use to label sponsored content on their various media platforms. The terms can be interchangeable […]
