What is Social Media Advertising?
By: Ariel Natt In a saturated world of social media, it is imperative for companies to bring their advertising to the social sphere. Owned social profiles and strategies focused on organic growth used to be enough for businesses to grow, but now, a paid social strategy has become the norm as companies and brands focus […]
Instagram Marketing 101: Five Ways to Use Instagram to Promote Your Local Business
By: Halynna Snyder Starting a local business is an impressive feat. You’ve gotten the ball rolling, but you’re wondering how to widen your customer base and get your name out there. Instagram can be an incredibly useful tool when it comes to promoting your local business, but it can also be challenging to get the […]
Five Reasons to Utilize Social Media for Your Business
Tweets, Facebook likes, Instagram pictures. They are taking over the Internet, and the business world is next! Social media has gotten people jobs, made businesses more recognizable, and even helped businesses’ customer service desks connect with disgruntled customers quickly. With social networks like Twitter, Facebook, Instagram, Snapchat, etc., it’s important to understand these networks and […]
The In’s and Out’s of Paid Content
Paid content: the in’s and out’s Last fall, I faced a new professional challenge at 1893 Brand Studio: raise awareness of the Carolina Recovery Program by writing a series of four articles that looked like stories that might appear in the DTH. We call it paid content, but you might have heard it called sponsored […]
