Instagram Marketing 101: Five Ways to Use Instagram to Promote Your Local Business
By: Halynna Snyder Starting a local business is an impressive feat. You’ve gotten the ball rolling, but you’re wondering how to widen your customer base and get your name out there. Instagram can be an incredibly useful tool when it comes to promoting your local business, but it can also be challenging to get the […]
How to Increase Your Organic Social Media Engagement
Social media is a great way to connect and interact with your consumers at little to no cost. In fact, research has shown that 81 percent of people say that social media has increased accountability for businesses. On Instagram alone, 80 percent of users already follow a brand. It only takes seconds to make an […]
Seven Tips for Creating a Successful Website
It’s easy to make a website, but it can be hard to make an effective one that achieves your goals, is easy to use, and is enjoyable to browse. To do this, you should use strong User Experience (UX) and User Interface (UI) design principles to make the most out of your site’s potential. User […]
Why Your Company Needs Content Marketing
You may be wondering: What is content marketing? Content marketing is a type of marketing that entails the creation and sharing of digital content. This content attracts an audience of potential customers and drives interest in a company’s services without directly advertising it. Without a solid content marketing strategy, search engines wouldn’t have any means […]
How a Public Relations Campaign can Benefit Your Business
You may have wondered: How much do campaigns like Dove’s Real Beauty or Always #LikeAGirl actually help to increase brand revenue? Do public relations campaigns help generate enough profit to make a real difference? If so, how do you go about creating a successful PR campaign? We will break down the importance of brand strategy […]
Five Reasons to Utilize Social Media for Your Business
Tweets, Facebook likes, Instagram pictures. They are taking over the Internet, and the business world is next! Social media has gotten people jobs, made businesses more recognizable, and even helped businesses’ customer service desks connect with disgruntled customers quickly. With social networks like Twitter, Facebook, Instagram, Snapchat, etc., it’s important to understand these networks and […]
Staff Spotlight: Aramide Gbadamosi
For Aramide Gbadamosi, multimedia team leader at 1893 Brand Studio, photography is the opportunity to capture and share unique stories. “In high school, I used to enjoy drawing but became frustrated when I couldn’t draw exactly what I wanted,” Gbadamosi said Photography provides precision for him, but also requires a succinct vision to convey rather […]
UNC-CH Students’ Idea Gains National Attention
What do you get when you put motivated UNC-CH students, inspiring professors, and a difficult, real-world problem in the same classroom? Results. While there is no perfect formula for creativity, the UNC School of Media and Journalism has found a way to foster ideas that disrupt the way we think about how national brands like […]
The In’s and Out’s of Paid Content
Paid content: the in’s and out’s Last fall, I faced a new professional challenge at 1893 Brand Studio: raise awareness of the Carolina Recovery Program by writing a series of four articles that looked like stories that might appear in the DTH. We call it paid content, but you might have heard it called sponsored […]
Q&A: 1893 Brand Studio Web Developer Langston Taylor
Our 1893 Team is full of talented people from all areas of interactive media Today, I sat down with Langston Taylor, one of our web designers at the Studio to learn more about him and his approach to web design. Taylor is a senior from Silver Spring, Maryland, majoring in interactive multimedia at UNC-Chapel Hill’s […]
