How to Effectively Approach Logo Design
By: Garrett Bolter Imagine for a moment that you are in charge of running your very own media corporation. You check your e-mail first thing in the morning and… congratulations, you’ve got a new lead! After reading this e-mail, you gather that The client is requesting your company’s talent in branding their business This business […]
Top Ten Tips for LinkedIn
By: Ashton Capozzi When growing your business, LinkedIn is an amazing resource to connect you with future employees and colleagues in the field. Studies show that 87 percent of recruiters use LinkedIn as part of their recruiting process. And as of 2013, 57 percent of companies have an account and use the site. Make sure […]
What is Digital Advertising?
By: Amy Metzinger Digital advertising might seem self-explanatory at first. You might think digital advertising equals advertising –just online. But the reality of the concept of digital advertising goes much deeper and wider. Digital advertising is not just online banner and sidebar ads that run on websites. It includes anything from social media ads on […]
Pro Tips: Using Facebook for Businesses
By Savanna Kirchoff With more than 2.7 billion Facebook users, small businesses can utilize Facebook to increase their brand awareness as well as promote their products and services. Facebook allows businesses to create a business page through a relatively seamless process with a personal Facebook profile account. Here are a variety of quick and easy […]
Pro Tips: Using Instagram for Your Business
With more than 120 million unique monthly users as of June 2019, Instagram ranks second only to Facebook in the most popular mobile social networking apps in the United States. Since the platform launched tools for business users in 2016 – including business profiles, analytics and paid advertising within the app – the platform has […]
What’s Inbound Marketing and how do You Get Started?
By: Nick Valego Most people don’t enjoy being cold-called or getting dozens of junk emails from some unknown mailing list. Even if it’s something relevant, people receive things better if they come upon them themselves. This is what inbound marketing is all about — bringing your audience in through customer-first marketing. What is inbound marketing? […]
Local Businesses: You’ve Got Resources
By: Nick Valego Chapel Hill is a great place to start and grow a business. The town supports a population of 60,000, half of which are students at the nation’s first public university, UNC. Vibrant music, arts, sports and food scenes create a special town that blends rich history with a bright future. The greater […]
What Goes into a Focus Group?
By: Sarah Clark What is a focus group? If you’ve ever seen “Daddy Daycare”, starring Eddie Murphy, then you know what a focus group is – sort of. And if you remember, the focus group ends up in a milky, cereal mess. A focus group is a facilitated conversation led by researchers to gather data […]
How to Shoot B-Roll that Enhances Your Video
By: Abe Loven B-roll is the supplemental footage for a video, but it is vital for telling a good visual story. If used correctly, it can tell its own story that enhances the message of a video. Used incorrectly, it can distract from other content and ruin a video. Here are some guidelines for making […]
Five Minutes in the Life of a DTH Distribution Box
Did you know you can sponsor the front of a Daily Tar Heel distribution box? Get started today.
