A Beginner’s Guide to SEO
Discover the basics of Search Engine Optimization to improve your website’s digital marketing.
August Marketing Round-Up: The Summer of Sport & Sass
August Marketing Round-Up: The Summer of Sports & Sass by Caroline Routh Illustration by Shamil Luqman It was the summer of sport and the summer of sass as the Olympics and Charli XCX’s pop album “BRAT” dominated the marketing world. The 2024 Paris Olympics had over 30 million viewers. Every four years the Olympics has the […]
Why Social Responsibility is Important for Your Brand in 2024
Here’s what you need to know about social responsibility and why it is essential for brands in 2024:
Super Bowl
Read to get insights on the 2024 Super Bowl ads and learn how their effective strategies can be used by your business to enhance your marketing efforts.
Level Up Your Market Research
The quality of your market research can either make or break your project or business. Here are three key tips to improve market research for your business:
The Importance of Brands Telling a Story
Discover why storytelling is essential for building a strong brand.
Marketing Personalization: Why It’s Important and How Your Brand Can Achieve It
Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.
How to Target College Students as a Small Business
How to Target College Students as a Small Business by Cameron Shaw Illustration by Lacy McKee Connecting with college students can be a great way to reach a broader audience for your business and appeal to a younger demographic. However, marketing to college students introduces unique challenges in comparison to other demographics. Here are some […]
How Can Businesses Use Chat GPT?
How Can Businesses Use Chat GPT? by Rishabh Vemuri Illustration by Abby Pallant What is ChatGPT Technology has been one of the most influential forces of the business world in the 21st century. After Google’s search engine became commonplace across disciplines, ChatGPT is the newest technology to have such a profound impact. ChatGPT, founded by […]
Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success
4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million budget, over 100 brand collaborations, and a shattering box office gross of over $1 […]
