Elements of an Aesthetic Resume
By: Matthew Meyers Designing a professional resume photograph We’ve all been there – a new job, internship or otherwise exciting opportunity arises and a comprehensive resume is required. It can be a daunting task to think through the methods of effectively communicating this information. Needless to say, we may even become self-conscious or frustrated because […]
The Importance of Good UI/UX Design
By: JP Rickabaugh As the media landscape keeps evolving, it’s not enough to just have good content anymore. There are legions of competitors out there creating excellent content all vying for viewers’ attention. So how can you make your content and the website you present it on stand out? The key is in presentation, and […]
Should You Run a Facebook Ad?
By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline. But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions. Does your target audience actually use Facebook? Do your […]
Increasing Your Growing Business’ Website Visibility
By: Devin Fussa For many growing companies, a strong online presence is the key to success. Unfortunately, the vastness of the internet can be pretty overwhelming. Through the optimization of a website, companies can increase exposure and ultimately, sales. When individuals search for a website on the internet, a number of factors decide which sites […]
How to Strategically Leverage Color in Graphic Design
By: Anne Claire Foreman Why it matters Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design. Often overlooked, color is a crucial tool that can be leveraged to impact customer perception and mood when viewing […]
How to Optimize Your LinkedIn for Sales
By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now professionals turn to LinkedIn for connections and sales prospecting. […]
How to Expand Your Photography Business
By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective. Here are some tips on where […]
A Guide to Public Relations for Your Business
By: Sarah Clark Try Googling the definition of public relations, or asking different professionals what it means. How many different definitions did you get? Probably a lot. In general, public relations is a multifaceted process focused on improving the relationship between the business and the public through different media, along with clients and partners. It […]
How to Build a Brand with Photos
By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience engaged and coming back for more. Sure, photos can be great […]
How to Write the Best Ad Copy
By Catherine Morgan The most popular time of year for advertisers is Super Bowl Sunday. While we are well past the Chiefs’ win and the best and worst ads, it’s safe to say that writing solid ad copy is the most challenging but most rewarding part of creating a memorable ad, written or broadcast. Wondering […]
