AI in Marketing: How Automation is Changing Creativity
AI is reshaping industries, and for many young professionals, AI feels like a threat to their very livelihood. But the question is: How can we use AI to benefit us as creatives? And maybe even more importantly, how is it going to change creativity as a whole?
The Do’s and Don’ts of Paid Social Campaigns
Whether you’re launching a new product, boosting brand awareness, or driving sales, social media ads can turn casual browsers into loyal customers – if you do it right!
The Power of Video Marketing
By now, everyone knows how powerful social media marketing can be. However, a new, even more effective form of social media marketing is emerging: video marketing.
The Rise of Micro Influencers
Not everybody can be Alix Earle. But does everybody want to be? These days, more and more people are hanging up their pipe dreams of fame and followers for something more realistic: being niche.
How the fear of censorship in the United States has Led to a Pivot in Advertising for Media Conglomerates
Not only are Americans aware of the threats to free speech, but the events of the past few months, particularly the past two weeks, have put the US in a global spotlight.
How Coachtopia is Solving the Existential Crisis that Plagues Gen-Z Fashionistas
Sustainable fashion isn’t new, but Coach is taking sustainable initiatives to the next level. By targeting those who will be most affected by today’s waste and consumption rates, the brand positions itself not just as a luxury label but as the stakeholder of the future.
Why Gen Z Cares About Authenticity in Advertising: Insights from Sol De Janeiro
Brands must know how to communicate honestly, engage genuinely, and build connections that feel personal. Authenticity is about aligning every message with your brand’s core values and keeping transparency in every interaction.
The Future of Social Media Marketing in 2025: What Trends Brands Should Watch
In today’s crowded digital landscape, capturing consumer attention is more difficult than ever. Social media users are scrolling faster, engaging less, and expecting more from the content they consume. For brands, this means that simply being present on social media platforms is no longer enough. To stand out, marketers need to prioritize quality over quantity – crafting creative, relevant, and personalized experiences that not only capture attention, but hold it.
Giorgio Armani: The Fashion Tycoon Who Redefined Power and Style
Armani reshaped men’s suits into something fluid, gave women a new form of confidence through tailored pantsuits, and built a multibillion-dollar empire that stretches far beyond clothing. But this was no overnight success; it was the product of years of discipline, vision, and obsessive dedication.
Lessons From GAP’s Viral Win Over American Eagle
American Eagle’s campaign drew accusations of tone-deaf messaging, while GAP’s campaign was praised as inclusive, nostalgic, and fun. The result? GAP capitalized on its competitor’s backlash to boost its own cultural credibility. For marketers, this showdown is a lesson in brand codes, controversy, and how to turn another brand’s misstep into your own moment.