CAMPAIGN STRATEGY

Social Media Marketing

Put your brand out there and catch consumers’ attention with innovative social media strategies designed by the young professionals defining the field. 

Influencer Marketing

Influencers have quickly become the new frontier for brand-consumer connection, and 1893 has an active roster of local influencers interested in promoting your brand.

Brand Campaigns

Planning a product activation? Seeking a new way to engage with your audience? For any other big move for your brand, our Campaign Strategists have the knowledge and expertise to make an impact.

Event Planning

Involve your audience directly with your brand by staging live (or virtual) events! Our Campaigns Strategy team can handle the logistics and promotion, while you focus on your business goal.

Featured Projects

Case Study: Grata Café

Case Study: Grata Café

About the Business  Grata Café, located in Carrboro, is built upon the principles of gratitude, love and inclusivity. The Italian-inspired café is a new addition to Carrboro and offers home-cooked-style courses, which are said to have been cooked with love.   ...

read more
Case Study: Bosh to the Bigs

Case Study: Bosh to the Bigs

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...

read more
Case Study: Alamance Community College Lead Generation

Case Study: Alamance Community College Lead Generation

Case Study: Alamance Community College Lead Generation By Elizabeth Efird The Client Alamance Community College, based in Graham, North Carolina, is one of the first organized community colleges in the state. Since its founding in 1958, the student body of Alamance...

read more
Case Study: Alamance Community College Facebook Ads

Case Study: Alamance Community College Facebook Ads

By: Charlotte Geier The Client The client in this case study is Alamance Community College. Alamance Community College is an established educational institution located in Graham, North Carolina.  Alamance Community College has three different academic divisions and a...

read more
Case Study: Bosh to the Bigs Branding

Case Study: Bosh to the Bigs Branding

By: Jordyn Burrell The Client Bosh to the Bigs is a UNC baseball podcast presented by Boshamer Bulletin, an emailnewsletter and website dedicated to all things Tar Heel baseball.  The podcast was started by sports reporter Pat James and UNC broadcaster Kyle Straub in...

read more
Raw Health Products

Raw Health Products

Raw Health is a natural pain relief gel that has provided its product for more than a decade to its customers to relieve muscle strains, aches, sore joints and arthritis pain. Our social media marketing team worked with Raw Health Products to create new ways to market...

read more
Eyes Ears Nose & Paws

Eyes Ears Nose & Paws

Eyes Ears Nose & Paws Eyes Ears Nose & Paws is a service in Chapel Hill that creates a bond between humans and canines. The organization works to train assistance dogs that can be partnered with people who have disabilities. Out social media marketing team...

read more

Trolly Stop Social Media

Trolly Stop Social Media Trolly Stop, a hot dog restaurant on Franklin Street, was struggling with the student consumer-base on social media. With tough competition and an already established bar scene on Franklin St., Trolly Stop had difficulty solidifying itself as...

read more