How to Reach Students in Chapel Hill
By: Sarah Clark Whether it’s for research or advertising, the student population in Chapel Hill is a valuable resource for businesses to grow and market to. Unfortunately, it can be hard to reach them. There are a few ways you can broaden your reach with UNC students. Let’s break it down. Know what social media […]
What to Keep in Mind When You Take a Headshot
By: Shepard Barnes Have you considered the importance of your professional headshot photo? LinkedIn and company websites often feature a headshot photo, and it is important to demonstrate professionalism. Execution is key when it comes to ensuring that these pictures portray your desired appearance. Nail your first impression with a professional headshot by following these […]
Five Tips for Engaging Powerpoint Presentations
By Caleb Petty I was once told that you should never make a presentation that you wouldn’t want to sit through yourself. Presentations should not be boring or useless and you certainly don’t want to make people feel as though you are wasting their time. Presentations should be engaging, fun and, if you do them […]
How to Use Lead Magnets to Grow Your Business
By: Alice Lim In 2019, few people don’t understand the importance of an email list. As algorithms on social media change and companies like Instagram and Facebook change the way that users can view and access data, it’s become even more crucial for small businesses to have some way to communicate with customers that only […]
How to Effectively Approach Logo Design
By: Garrett Bolter Imagine for a moment that you are in charge of running your very own media corporation. You check your e-mail first thing in the morning and… congratulations, you’ve got a new lead! After reading this e-mail, you gather that The client is requesting your company’s talent in branding their business This business […]
Top Ten Tips for LinkedIn
By: Ashton Capozzi When growing your business, LinkedIn is an amazing resource to connect you with future employees and colleagues in the field. Studies show that 87 percent of recruiters use LinkedIn as part of their recruiting process. And as of 2013, 57 percent of companies have an account and use the site. Make sure […]
What is Digital Advertising?
By: Amy Metzinger Digital advertising might seem self-explanatory at first. You might think digital advertising equals advertising –just online. But the reality of the concept of digital advertising goes much deeper and wider. Digital advertising is not just online banner and sidebar ads that run on websites. It includes anything from social media ads on […]
Pro Tips: Using Facebook for Businesses
By Savanna Kirchoff With more than 2.7 billion Facebook users, small businesses can utilize Facebook to increase their brand awareness as well as promote their products and services. Facebook allows businesses to create a business page through a relatively seamless process with a personal Facebook profile account. Here are a variety of quick and easy […]
Pro Tips: Using Instagram for Your Business
With more than 120 million unique monthly users as of June 2019, Instagram ranks second only to Facebook in the most popular mobile social networking apps in the United States. Since the platform launched tools for business users in 2016 – including business profiles, analytics and paid advertising within the app – the platform has […]
What’s Inbound Marketing and how do You Get Started?
By: Nick Valego Most people don’t enjoy being cold-called or getting dozens of junk emails from some unknown mailing list. Even if it’s something relevant, people receive things better if they come upon them themselves. This is what inbound marketing is all about — bringing your audience in through customer-first marketing. What is inbound marketing? […]