How to Build a Homepage that Holds Your Users’ Attention
By Garrett Bolter Whether you are looking to improve your business’s existing site or just need direction before building a web presence, this article will help you understand better understand: How everyone naturally interprets your landing page What key design decisions make or break your first impression on a user How you can continuously improve […]
Resources for Chapel Hill Businesses During the COVID-19 Pandemic
What we recommend for businesses and organizations during the coronavirus pandemic By Jake Mory We know this is a tough time for businesses and people alike But at 1893 Brand Studio and The Daily Tar Heel, we’re always here to help our business community – however we can. We’ve compiled as many resources and pieces of […]
Why You Should have a Blog Section on Your Website
By Alice Lim Want to get started growing your leads and building your business? At 1893 Brand Studio, we know that content is king, and that many businesses benefit from a robust content marketing strategy that leads customers from search and social media to their website. Good content, usually starting with the blog section of […]
How to Build a Killer UX strategy
By Jack O’Grady Every business needs a UX strategy. But few businesses have any idea what that means. And honestly, a lot of the people touting it don’t know what it means either. In the modern age, where consumers can only spare businesses seven seconds or less to catch their attention, UX – or user […]
Elements of an Aesthetic Resume
By: Matthew Meyers Designing a professional resume photograph We’ve all been there – a new job, internship or otherwise exciting opportunity arises and a comprehensive resume is required. It can be a daunting task to think through the methods of effectively communicating this information. Needless to say, we may even become self-conscious or frustrated because […]
The Importance of Good UI/UX Design
By: JP Rickabaugh As the media landscape keeps evolving, it’s not enough to just have good content anymore. There are legions of competitors out there creating excellent content all vying for viewers’ attention. So how can you make your content and the website you present it on stand out? The key is in presentation, and […]
Should You Run a Facebook Ad?
By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline. But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions. Does your target audience actually use Facebook? Do your […]
Increasing Your Growing Business’ Website Visibility
By: Devin Fussa For many growing companies, a strong online presence is the key to success. Unfortunately, the vastness of the internet can be pretty overwhelming. Through the optimization of a website, companies can increase exposure and ultimately, sales. When individuals search for a website on the internet, a number of factors decide which sites […]
How to Strategically Leverage Color in Graphic Design
By: Anne Claire Foreman Why it matters Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design. Often overlooked, color is a crucial tool that can be leveraged to impact customer perception and mood when viewing […]
How to Optimize Your LinkedIn for Sales
By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now professionals turn to LinkedIn for connections and sales prospecting. […]