Advertising on Snapchat Using Branded Geofilters
Advertising on Snapchat Using Branded Geofilters By Anne Claire Foreman If you’re looking for a fresh, creative advertising avenue to reach a younger audience, check out Snapchat and its branded geofilters. Branded geofilters are customizable filters available that Snapchat users within a specific location can swipe to use. Are branded filters right for your company? […]
How to Use Trending Instagram Features to Increase Business Engagement
How to Use Trending Instagram Features to Increase Business Engagement By Merritt Strodel Optimizing Instagram engagement through different features can be a great way for your business’ profile to stand out. With 50 percent of Instagram users following businesses and brands, engagement with your profile matters. Instagram can nearly quadruple interaction across social media platforms […]
Case Study: Carolina Coworking
Carolina Coworking Case Study By Nick Valego Business Background Carolina Coworking is a shared community workspace built around making work and meeting spots accessible to anyone who needs it, whenever they need it. It offers desks, private offices and meeting spaces where speakers and seminars are regularly hosted. The founder, Gregg Gerdau, wanted to give […]
How Optimizing Your Site’s SEO can Promote Your Content
SEO: How Optimizing your Site can Promote your Content By Morgan Topol What Is SEO? As the internet becomes increasingly integrated with professional life, it is imperative that you put effort into your website’s SEO in order to maintain the credibility of your content. SEO, or search engine optimization, refers to the process of improving […]
2020 Design Trends
2020 Design Trends By Amy Metzinger Now that we are more than halfway through the year, fresh 2020 graphic design trends have emerged. Here’s a look into what you’ll find in the design industry this year: Flat, Minimalist Illustration In both digital and print, illustration design is becoming more flat and simple. More and more […]
The Importance of Fonts in Advertising
The Importance of Fonts in Advertising By Tran Nguyen It’s not just what you say — it’s how you say it. Obviously, the quality of your content is extremely important, but if you don’t deliver it in the right way, the message may not get across. This is where fonts and color come in. In […]
The Importance of Color in Advertising
The Importance of Color in Advertising By Tran Nguyen Evoking emotions is one of the core aspects of advertising and, a lot of that starts with choosing the right colors. In one of our recent blog posts, the significance of font psychology and how it relates to effective marketing was explained. But color psychology is […]
How Businesses have Leveraged Social Media During a Pandemic
How Businesses Have Leveraged Social Media During a Pandemic By Sarah Campbell In an attempt to maintain associations and create relationships, all types of people and groups are channeling their energy into social media. As a result of the pandemic, the general public has been turning to its laptops and phones more regularly, providing businesses […]
Case Study: Chapel Hill/Orange County Visitors Bureau
Case Study: Chapel Hill/Orange County Visitors Bureau By Samantha Hopper Background The Chapel Hill/Orange County Visitors Bureau helps coordinate visitor services and implements marketing programs to bring more economic activity and enhance life in the Chapel Hill and Orange County community. The Visitors Bureau strives to provide quality visiting services to travelers, to encourage longer […]
Case Study: Trolly Stop
Case Study: Trolly Stop By Devin Fussa Business Background Franklin Street’s Trolly Stop is predominantly a hot dog restaurant, with other locations based in Wrightsville Beach, Wilmington and Southport. Offering a traditional beef and pork dog, Trolly Stop also serves a gluten-free beef-only dog, a fat-free turkey dog and a vegetarian soy protein dog. With […]
