Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in. 

Here are some tips to kickstart your social media presence: 

Research your audience. 

Before posting anything, you must learn as much as possible about the people you want to reach. What platforms do they spend the most time on? What times of the day are they active online? Who else do they follow? 

Post consistently. 

BizIQ states that the algorithm favors accounts that post regularly, meaning that the more you post, the more likely you will be featured on social media platforms’ Explore and For You pages. By posting consistently, you tell the algorithm that your account is active, engaged and worthy of extending its reach and increasing invisibility. 

Study your competitors. 

Marketing on social media is a race for who can create the most buzz around their product in the shortest amount of time. You are competing with every other company that is in the same industry as you so knowing its next move is vital to having a successful social media campaign. 

Use hashtags. 

Using hashtags gives companies another outlet to increase brand visibility. It allows users to easily find posts through a simple keyword search. You must research what hashtags will be the most successful in increasing your post’s reach to ensure your content stays relevant. 

Utilize analytics!!

Track your social media success through analytics that are featured on each social media site. While each platform offers built-in tracking tools, consider investing in unified analytics software to monitor all platforms simultaneously. Key metrics include engagement rates, reach, impressions, follower growth, clicks, comments, shares, saves, video views and reactions. This will allow you to measure the success of each post. 

Social media is a powerful marketing tool that every company should invest their time in. It allows a reach that cannot be achieved with any other marketing tactic, but you must ensure that you utilize the outlet with a plan and strategy to ensure success. Happy posting!