By Ella Bartosik
The Client
The Eve Carson Scholarship honors the legacy of Eve Carson by providing scholarships to students who embody her qualities of leadership, service, and academic excellence. Despite its noble mission, the scholarship’s digital presence is outdated and lacks engagement.
The Problem
The Eve Carson Scholarship struggled with maintaining an updated and engaging online presence. The website was cluttered and lacked modern design elements, while the social media accounts were inactive and inconsistent. The scholarship committee approached a marketing team to revamp its digital presence and enhance community engagement.
The Strategy
The marketing team proposed a comprehensive digital strategy, focusing on a full website redesign, consistent and engaging social media content, and the creation of multimedia stories. The goal was to refresh the Eve Carson Scholarship’s brand and increase awareness and participation.
The Deliverables
