Posting on Instagram is easy but getting people to care? That’s the challenge. Here are 5 ways to improve your Instagram engagement:
1. Prioritize video content
91% of active Instagram users watch videos on a weekly basis. Beyond creating reels, you can go live, post to IGTV, or animated content. This will win engagement from users who are already watching this form of content.
2. Use hashtags and location tags
The best hashtags to use are popular, but aren’t oversaturated with content ranging at 5,000-500,000 associated posts. Hashtag research can be done through your Instagram search bar or explore page.
3. Engage with other Instagram users
Start conversations when you get direct messages and reply to all your comments. Engaging with your followers and engaging with other creators will inspire other users to engage again in the future.
4. Produce consistent and quality content
Consistency helps your audience know when to expect your posts, while quality keeps them coming back. Posting regularly builds trust and signals to the Instagram algorithm that your content is worth showing.
5. Track your Instagram engagement
Tracking your Instagram engagement post-by-post will allow you to see which content is driving engagement.
