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What Should I Put on My Business’s Website?
By: Collin Pruitt
Building a business website is a simple task that can elevate your business’ engagement and generate new customers.
Butwhile business websites are a great way to display your products and services, they can be difficult to design. With countless options of themes, widgets and plugins, website development can seem overwhelming.
Here are a few web development tips you can use to get your business’s website off the ground and running effectively.
Include A Clear Description
Perhaps the most important step in creating your business website is giving a clear description of what products or services you offer. Users who visit your site should not have to dig around to learn what your business can provide. Instead, making that information easily accessible gives potential customers clarity and convenience that may push them toward purchasing your goods or services.
According to John Zhuang, web developer at Winning Interactive, “a clear description will attract the visitor’s attention immediately within 2-3 seconds and encourage them to stay on your website longer.”
Tell a Compelling Story
After summarizing your products or services, create an “About” page that tells your brand’s story.
An “About” page can provide important background information that can help you build trust with new customers. This page should highlight your business’s values and mission, as well as the motivations that led to the creation of your brand. An authentic brand narrative can set you apart from your competition and persuade consumers to trust your work.
Include Customer Testimonials
Customer testimonials are a great way to build a positive brand reputation and are perfect additions to any business website. The more testimonials you have, the more your visitors will assume you’re a trustworthy brand.
Create a Contact Page
Another important piece of any business website is a contact page. While your “About” page helps you build trust with new customers, a contact page can help you get to know new customers.
By including an email or phone number on your contact page, customers can easily reach out to you. The additional organization and structure that a contact form provides allows businesses to keep any contact attempts in a consolidated location, more so than simply publishing contact information on your site.
Have more questions or want assistance in creating your business’s website? 1893 Brand Studio’s Web Development and Storytelling teams can help. If you are interested, contact us today.