Copywriting

Owned content

Content is king, and without owned content, your website and communication channels would be empty. Owned content includes:

  • Blog posts
  • Staff bios
  • Articles
  • Web copy
  • Social media
  • Company Assets 
  • Any other written content for your site and communication channels

The more blog content you have with relevant keywords, the more your site will show up in search results, which will ensure people know about your services and product. Owned content is permanent, and you can reuse or recycle it by converting a blog post into an infographic, for example.

The 1893 Brand Studio has a campaigns team of professional content creators who will develop a fresh content strategy for your site. The Brand Studio’s content team can:

  • Create fresh, new owned content for your site
  • Rewrite existing owned content to appeal to your target audience
  • Interview your team for personality pieces
  • Produce web content that positions your team as experts in their field

The 1893 Brand Studio produces high-quality owned content that attracts more visitors to your site, motivates potential and current customers to purchase your services, and improves business.

Native content on dailytarheel.com

Native advertisements are an innovative, effective means of brand advertising that effectively get your message and brand out there.

Sponsored content ads are native to the sites on which they live. They mimic the tone and voice of other Daily Tar Heel articles but are labeled as sponsored content.

According to a 2016 study by IHS Technology, native ads are significantly more effective than regular advertisements. The study found that:

  • Users spent 40% more time engaging with native advertisements than standard ads
  • Users were able to recall 2x as much about brands with native ads than ones with standard ads
  • Mobile users paid 3x more attention to native ads than standard banner ads
  • Mobile native ads performed up to 10x better than standard mobile display ads

The result of this is increased engagement and a more favorable impression of your business. A well-written native ad requires strong writing skills, which is where the 1893 Brand Studio comes in.

The 1893 Brand Studio’s content creation team includes skilled writers with experience in writing engaging, targeted sponsored content. Brand Studio content creators conduct interviews and research before writing branded native advertisements that target UNC students or people in the Orange County area. These are then posted to dailytarheel.com.

dailytarheel.com receives about 47,000 unique visitors every week. The website’s readership includes UNC students, faculty and parents as well as the Chapel Hill and Orange County community. This large audience ensures broad exposure for your business’ native ad, and the more exposure you get, the better your sales.

Newsletters

More than 80% of consumers always buy from brands they feel strong emotional connections with. They’re also willing to spend more money on them.

Effective marketing and branding is all about personal connection and emotional engagement. Newsletters are a low-cost, effective means of creating that engagement.

Newsletters create a direct link between your brand and your customers. Email newsletters, in particular, are a top business-to-consumer content marketing method. High-quality, engaging newsletters enable you to:

  • Attract new website visitors – You can always recycle newsletter content to use on your website and drive traffic. This will increase the likelihood that your website can be found online, whether that’s through social media or search engines.
  • Create brand recognition and awareness – With a specific style and consistent content, newsletters can help you distinguish your company. The more easily customers are able to recognize your brand, the more likely they’ll be to invest in it.
  • Retain current and previous customers – Newsletters maintain a positive link of connection so you can stay in touch, ensure customers are aware of all your services and improve your chances of repeat business.
  • Generate word-of-mouth referrals – 81% of consumers who feel emotional connections to brands will promote them to family and friends, according to a Capgemini Digital Transformation Institute survey. Creating an emotional connection via newsletters will ensure that your brand gets more word-of-mouth exposure.
  • Network and build contacts – Offering consumers newsletters subscription allows you to get ahold of their contact information, and you can network with other professionals in your field by offering them features in your newsletters or asking to add them to your subscription list.
  • Build brand value – Create a positive association by offering website visitors something in exchange for newsletter subscriptions, such as a discount on products or services. This can help you convert website visitors into potential clients and customers.

Sound challenging, overwhelming, and time-consuming? That’s because it is. A strong newsletter is extremely valuable. It’s also no easy task.

There are many newsletters out there, but few of them achieve their intended results. The 1893 Brand Studio team is looking to change that. With a motivated, energetic, adaptable team that’s eager to go the extra mile to distinguish your brand, we can create a newsletter that meets all of the above requirements and more.

Work Samples

WCHL: Pho Happiness

WCHL: Pho Happiness Raised in Vietnam, Andy Hoang, the owner and operator of Franklin Street’s Pho Happiness, immigrated to California in his late teens with his mother. Growing up, he had always dreamed of owning a restaurant where he could expose people to the...

WCHL: Tonya’s Cookies

WCHL: Tonya's Cookies After several attempts to make a cookie that tasted like her grandmother’s pecan pie, Tonya Council was about to throw out another batch of cookies when her mom stopped her. You’ve got something, her mom told her after trying a cookie. Council is...

WCHL: Market and Moss

WCHL: Market and Moss Annie Johnston’s first job was as a server at Pazzo in Southern Village when she was in high school. Fifteen years later, Johnston has come a long way – she just celebrated the grand opening of her own restaurant, Market and Moss, in Pazzo’s...

WCHL: Carlisle & Linny Vintage Jewelry

WCHL: Carlisle & Linny Vintage Jewelry Photo by Lindsley Bowen When she was younger, Lindsley Bowen would accompany her parents when they went shopping for antiques. Bowen was the only one of four children who enjoyed these trips. “I would pick up jewelry and...

WCHL: Brandwein’s Bagels

WCHL: Brandwein's Bagels With a slightly crispy outside and a chewy airy inside, the boiled and baked bagels at Brandwein’s Bagels have the authenticity of a New York-style bagel. Born and raised in New York, Alex Brandwein, the owner of Brandwein’s Bagels, located at...

WCHL: Andi Sobbe Pottery

WCHL: Andi Sobbe Pottery Andi Sobbe has been a potter since her days as a Girl Scout. Despite taking a 25-year pottery hiatus to raise a family and work as a fundraiser for UNC-Chapel Hill, Sobbe, who is based in Chatham County, N.C., has devoted the majority of her...

WCHL: QueenWa Cafe

WCHL: QueenWa Cafe Located right on Franklin Street in the Blue Dogwood Public Market, QueenWa Cafe brings healthy vegan and vegetarian options to downtown Chapel Hill. For Tonya Del Soldato, the owner of QueenWa Cafe, the restaurant had been a vision of hers for...

WCHL: Rockwood Dairy Bar

WCHL: Rockwood Dairy Bar Photo by Sophie Timberlake When grocery stores were running out of ice cream during the early months of the pandemic, Stephanie Rosse knew she could do something about it. On April 15, Rosse, a trained pastry chef, opened Rockwood Dairy Bar at...

WCHL: Deli Edison

WCHL: Deli Edison Self-described “part neighborhood eatery and part gourmet food destination” Deli Edison is serving homemade bagels, schmears and sandwiches with locally-sourced meats and cheeses to Chapel Hill. Read more

WCHL: Mary Kat Masks

WCHL: Mary Kat Masks When the COVID-19 pandemic hit and face masks became essential, sisters Mary Mac and Katherine Collie decided to embrace their love for embroidery by creating handmade, stylish face masks. The sisters are Raleigh residents and began selling...

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Paid content: the in’s and out’s

Paid content: the in's and out's Last fall, I faced a new professional challenge at 1893 Brand Studio: raise awareness of the Carolina Recovery Program by writing a series of four articles that looked like stories that might appear in the DTH. We call it paid content,...