Why Social Responsibility is Important for Your Brand in 2024
Here’s what you need to know about social responsibility and why it is essential for brands in 2024:
Super
Read to get insights on the 2024 Super Bowl ads and learn how their effective strategies can be used by your business to enhance your marketing efforts.
Level Up Your Market Research
The quality of your market research can either make or break your project or business. Here are three key tips to improve market research for your business:
The Importance of Brands Telling a Story
Discover why storytelling is essential for building a strong brand.
Marketing Personalization: Why It’s Important and How Your Brand Can Achieve It
Learn more about how your brand can use market personalization to stand out in a world of impersonal experiences and fast-paced digital interactions.
How to Target College Students as a Small Business
How to Target College Students as a Small Business by Cameron Shaw Illustration by Lacy McKee Connecting with college students can be a great way to reach a broader audience for your business and appeal to a younger demographic. However, marketing to college students introduces unique challenges in comparison to other demographics. Here are some […]
How Can Businesses Use Chat GPT?
How Can Businesses Use Chat GPT? by Rishabh Vemuri Illustration by Abby Pallant What is ChatGPT Technology has been one of the most influential forces of the business world in the 21st century. After Google’s search engine became commonplace across disciplines, ChatGPT is the newest technology to have such a profound impact. ChatGPT, founded by […]
Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success
4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success 4 Key Takeaways from the Barbie Movie’s Marketing Campaign Success Four Key Takeaways From the Barbie Movie’s Marketing Campaign Success by Lacy McKee Illustration by Abby Pallant With a $150 million budget, over 100 brand collaborations, and a shattering box office gross of over $1 […]
Social Media Analytics for Small Businesses
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on Facebook, Instagram, Twitter, TikTok and several others. With the existence of so many different platforms, it becomes difficult to know what is working with your social media and […]
Marketing for Small Businesses
Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the Marketplace Unlike big corporations and companies, small businesses lack the resources to carry out big marketing campaigns. However, there are many ways small businesses can make the most out of their circumstances to build brand awareness and increase outreach. Leveraging social media […]
