About 1893 Brand Studio

Our name represents the merging of traditional storytelling values with modern marketing strategies. The first Tar Heel newspaper was published Feb. 23, 1893. Nearly 125 years later, the newspaper is still committed to journalism education, service through community journalism and marketing local businesses and organizations to the community.

1893 combines two qualities the community has long expected from The Daily Tar Heel: Excellent storytelling and the ability to connect businesses and organizations with customers.

Our storytellers come from journalism, content marketing and strategic communication backgrounds. They will determine the best way to communicate your story and solve your marketing problems. Options might include a longform article for your own website, an entertaining social video or photo coverage of your events.

1893 is a student-powered agency, with quality editing and oversight to ensure excellence.

Grace Beasley

Multimedia Team

Lucas Pruitt

Multimedia Team

Daniela Rodriguez

Multimedia Team

“I like working at 1893 because you get real-world experience and get to work with a great community! I love working with local clients and helping them to build their businesses. It has confirmed that I want to do work like this in the future and continue to help businesses tell their stories.”

Kayla Famolari, Campaigns Team

“I have developed both my design and leadership skills as a member of the brand studio. It has encouraged me to walk out of my comfort zone and try new things, including art direction, as I had always wanted to.”

Angie Shen, Art Director

“My favorite part of working at the brand studio is getting to do something I love while also learning with every assignment I do. I’ve always felt confident in my writing skills and storytelling abilities, but the brand studio has exposed me to different situations and challenged me in a way that I enjoy. It pushes me to keep going and growing!”

Sarah Campbell, Storytelling Team

“1893 has given me the opportunity to actually apply the things I am learning in my classes. It is incredible to be able to fully work through a creative task and then actually see it go out into the real world.”

Jake Mory, Campaigns Team