Four Graphic Design Cliches to Avoid
Photo by Polina Zimmerman from Pexels Four graphic design cliches to avoid for a more professional brand By: Stephanie Mayer Designing for a brand isn’t an exact science. At the end of the day, design is subjective, and one style won’t appeal to everyone. Nonetheless, there are some cliches in design that, while appealing to some, are best […]
Five Tips on How To Make Your Business’s Website Stand Out
Image by Kevin Phillips from Pixabay 5 Tips On How To Make Your Business’s Website Stand Out By: Katy Rice It can be hard for your business to stand out amongst your competitors in today’s saturated marketplace. Fortunately, there are steps you can take to ensure your brand stands out, and it starts with your […]
Putting the “Native” in “Native Advertising”
Blurred Lines: Putting the “Native” in “Native Advertising” By Catherine Morgan The other day as I was reading the New York Times, I stumbled across this beautifully designed article titled “The View from Above: Why Our Future May Depend on the Fate of Birds.” The article seemed to have everything, from facts about specific birds’ […]
The Effectiveness of Infographics
The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information. According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of the human brain, presenting information visually is an effective tool in marketing. If you decide to use […]
Using Logos to Enhance Your Advertising Strategy
Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement? The aesthetically pleasing logo is the obvious winner because who wants to read thousands of words? What’s the point of a logo? A logo allows for your organization’s brand […]
How Adobe XD can Help You Bring Your Ideas to Life
How Adobe XD can help you bring your ideas to life By Semanur Karayaka Do you feel like you have an abundance of ideas but lack the artistic or web development skills needed to bring them to life? Or maybe you’re already working with a team of designers and developers, but you feel like you’re […]
The Value of Typography in Creating Your Brand
The value of typography in creating your brand By Jadah Smith Typography is a key component in the overall look of a design. Learn how to choose the best typeface for your next project, ensuring it conveys the desired idea and emotion to your audience. Typography, what is it? Typography is the organization and styling […]
Tips to Make Graphic Design Collaboration Seamless
Graphic designer collaboration: tips to make it seamless By Stephanie Mayer Even if it’s not something you’re particularly familiar with, graphic design is an essential part of making your brand come to life. The idea of sitting down with a graphic designer and putting your vision together can seem daunting, but there are easy ways […]
Leveraging Augmented Reality in Marketing Campaigns
By Anne Claire Foreman Augmented reality, also known as AR, is an emerging technology that gives users a digital experience in a physical space. Augmented reality is becoming increasingly popular in marketing strategy as a way to give customers unique experiences from their mobile devices. What is augmented reality? While it may sound complicated, you […]
How Design Hierarchy can Make or Break Your Website
How Design Hierarchy Can Make or Break Your Website By Stephanie Mayer When thinking about a company’s web presence, the individual elements that make up its brand likely come to mind first: typography, colors, etc. But one of the most important — and often overlooked — facets of web design is visual hierarchy, which leverages […]
