Micro-Influencers: Bigger Isn’t Always Better
The Power of In-Person Events for Your Business
In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential for customer engagement. Engagement grows brand awareness, establishing personal connections with customers and brand interaction. In-person events can nurture the growth of a local audience that keeps wanting to come […]
The Importance of Social Listening
Leveraging Emotion in Advertising
Leveraging Emotion in Advertising With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but whether or not it catches their attention amidst the chaos of content. Evoking emotion in advertising […]
What Gen Z Wants From Your Brand
By Grace Beasley Gen Z comprises everyone ages nine through 24, which is around 65 million people in the U.S. and 40 percent of the nation’s consumers. It’s time to start paying attention to Gen Z, especially when it comes to your business. Social Media, Social Media and More Social Media Gen Z grew up […]
How GIFs can Help Build Your Brand
A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously. The GIFs that you create can be used by customers and clients can use on […]
Tips for Video-Based Content
By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand out from the crowd? The answer is video-based content. One of the best ways to connect with a […]
Top Tips for an Engaging Video
Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology has made it possible for nearly any business to create high quality, engaging videos without the need to hire an external production company. Creating videos for your business is a […]
What Augmented Reality Could Mean for the Future of Your Business
Microsoft Mesh: What augmented reality could mean for the future of your business By: John Ratkowiak What is Microsoft Mesh? On March 2, Microsoft unveiled its newest program “Microsoft Mesh” with hopes of revolutionizing the industry of mixed reality and the future of collaboration. Specifically, this program “allows people in different physical locations to join […]
Designing for Different Audiences
Photo by MockupEditor.com from Pexels Designing for Different Audiences By: Amy Metzinger Great graphic and web design can communicate brand messaging, attract new people and easily share information in ways words cannot. But great designs don’t start with a sketch, in Photoshop or even with an idea – they start with understanding your audience. Understanding Audience Demographics When […]
