Using Logos to Enhance Your Advertising Strategy
Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement? The aesthetically pleasing logo is the obvious winner because who wants to read thousands of words? What’s the point of a logo? A logo allows for your organization’s brand […]
The Value of Typography in Creating Your Brand
The value of typography in creating your brand By Jadah Smith Typography is a key component in the overall look of a design. Learn how to choose the best typeface for your next project, ensuring it conveys the desired idea and emotion to your audience. Typography, what is it? Typography is the organization and styling […]
Five Reasons Why You Should Invest in Branding Your Business
5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding is simply the strategy and process of creating a distinctive look and feel for your through designed logos, promotional materials, and writing. And no matter how small your business, having […]
Tips to Make Graphic Design Collaboration Seamless
Graphic designer collaboration: tips to make it seamless By Stephanie Mayer Even if it’s not something you’re particularly familiar with, graphic design is an essential part of making your brand come to life. The idea of sitting down with a graphic designer and putting your vision together can seem daunting, but there are easy ways […]
How Design Hierarchy can Make or Break Your Website
How Design Hierarchy Can Make or Break Your Website By Stephanie Mayer When thinking about a company’s web presence, the individual elements that make up its brand likely come to mind first: typography, colors, etc. But one of the most important — and often overlooked — facets of web design is visual hierarchy, which leverages […]
2020 Design Trends
2020 Design Trends By Amy Metzinger Now that we are more than halfway through the year, fresh 2020 graphic design trends have emerged. Here’s a look into what you’ll find in the design industry this year: Flat, Minimalist Illustration In both digital and print, illustration design is becoming more flat and simple. More and more […]
The Importance of Fonts in Advertising
The Importance of Fonts in Advertising By Tran Nguyen It’s not just what you say — it’s how you say it. Obviously, the quality of your content is extremely important, but if you don’t deliver it in the right way, the message may not get across. This is where fonts and color come in. In […]
The Importance of Color in Advertising
The Importance of Color in Advertising By Tran Nguyen Evoking emotions is one of the core aspects of advertising and, a lot of that starts with choosing the right colors. In one of our recent blog posts, the significance of font psychology and how it relates to effective marketing was explained. But color psychology is […]
How to Pick Colors that Fit Your Brand
By: Katy Rice Whether you’re starting your own business, re-branding, or launching a start-up, choosing a color palette to represent your brand is crucial in determining whether or not your business will be a success. A study from the University of Loyola revealed that color can increase brand recognition up to 80 percent and that […]
How to Strategically Leverage Color in Graphic Design
By: Anne Claire Foreman Why it matters Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design. Often overlooked, color is a crucial tool that can be leveraged to impact customer perception and mood when viewing […]
