Implicit Bias in Advertising
Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products. However, it’s important to avoid the enforcement of harmful and exclusionary implicit biases through the creation of advertising content. What is Implicit Bias? According to the Kirwan Institute for the Study […]
How to Improve Customer Experience During the COVID-19 Pandemic
Customer experience: how to improve it during the COVID-19 pandemic By Jake Smith Since the pandemic disrupted normal life in early March, industries of all kinds have struggled to recover, even as reopening plans rapidly progress across the country. Small businesses have had to overcome perhaps the greatest challenges to serve their customers throughout the […]
How to Present Webinars
Webinars: How to present one By Sam Hopper Webinars have always been a great choice for online company-wide events. They are less expensive than in-person gatherings, are easier to coordinate with busy schedules and allow presenters to expertly show their authority in a field. But the COVID-19 pandemic has made webinars even more crucial for […]
How to Create an Effective PR Campaign Strategy Using Social Media
PR campaigns: how to create an effective strategy using social media By Jake Mory What is PR? Public Relations is a vital – yet often overlooked – part of running a small business. The name invokes images of large-scale events thrown by agencies working for hot-shot companies, but that’s not what PR is anymore. These […]
How to Make Your Brand More Inclusive
Diversity in graphic design: How to make your brand more inclusive By Nina Scott It’s often beneficial for brands and companies to advertise their products and services to a wide range of audiences. A great way to do this is through graphic design. Particularly when designing advertisements that depict people, incorporating different skin tones, body […]
Leveraging Augmented Reality in Marketing Campaigns
By Anne Claire Foreman Augmented reality, also known as AR, is an emerging technology that gives users a digital experience in a physical space. Augmented reality is becoming increasingly popular in marketing strategy as a way to give customers unique experiences from their mobile devices. What is augmented reality? While it may sound complicated, you […]
How Businesses can Leverage Virtual Events
Virtual events: how businesses can leverage them By Merritt Strodel With the onset of the coronavirus pandemic, many events were cancelled as people quarantined and social distanced. The lack of events initially had a negative effect on many businesses, but as the world adjusted to the new reality, there was a transition to virtual events. […]
Creating a Successful Unique Selling Proposition
By: Jake Mory Whether you are running a lemonade stand or a multi-billion dollar company, a unique selling proposition affects the choices that consumers make regarding your product. Having a complete unique selling proposition is a vital part of creating a successful marketing campaign that can stand out past its competitors. A unique selling proposition […]
Should You Run a Facebook Ad?
By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline. But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions. Does your target audience actually use Facebook? Do your […]
How to Expand Your Photography Business
By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective. Here are some tips on where […]
