What is Digital Advertising?

By: Amy Metzinger Digital advertising might seem self-explanatory at first. You might think digital advertising equals advertising –just online.  But the reality of the concept of digital advertising goes much deeper and wider.  Digital advertising is not just online banner and sidebar ads that run on websites. It includes anything from social media ads on […]

What’s Inbound Marketing and how do You Get Started?

By: Nick Valego Most people don’t enjoy being cold-called or getting dozens of junk emails from some unknown mailing list.  Even if it’s something relevant, people receive things better if they come upon them themselves. This is what inbound marketing is all about — bringing your audience in through customer-first marketing. What is inbound marketing? […]

Local Businesses: You’ve Got Resources

By: Nick Valego Chapel Hill is a great place to start and grow a business.  The town supports a population of 60,000, half of which are students at the nation’s first public university, UNC. Vibrant music, arts, sports and food scenes create a special town that blends rich history with a bright future.  The greater […]

What Goes into a Focus Group?

By: Sarah Clark What is a focus group? If you’ve ever seen “Daddy Daycare”, starring Eddie Murphy, then you know what a focus group is – sort of. And if you remember, the focus group ends up in a milky, cereal mess.  A focus group is a facilitated conversation led by researchers to gather data […]

Five Reasons Why Branding is Important for Your Business

By: Savanna Kirchoff Developing a brand is a foundational part of starting a business.  But what exactly does branding entail? Why does it matter? Branding encompasses a variety of marketing tactics that creates a unique identity which distinguishes your business from other businesses. Your business’ brand makes a lasting impression on consumers and shows that […]

Which Social Media Platforms Are Right for Your Business

By Catherine Morgan Social media is a force to be reckoned with. As we approach 2020, more and more businesses are taking their services online. It is estimated the average social media user spends just more than two hours each day on social platforms. With all this time spent online, it is only appropriate to […]

What Should You Post About on Social Media?

By: Keaton Swanzy In the digital age, social media can be a relatively cheap and effective addition to your marketing tool belt.  Most businesses have social media accounts these days, whether it’s a Facebook, Instagram, Twitter or beyond – but those same businesses don’t know what to post day in and day out on their accounts. […]

Five Basic Things to Make Your Website Stand Out

By Catherine Morgan Online presence is a valuable asset to the success of small businesses. Since the advent of the internet, online platforms, like websites, have skyrocketed in number and value. No longer are the days of singular print advertising – we must welcome the digital age with open arms. Lucky for you, we’ve made […]

Why Your Website Needs Strong Photos

By: Jack O’Grady Let’s be real – the average consumer today doesn’t have the time, or the attention span, for your content.  In the age of social media, consumers are conditioned to expect instant gratification and eye-catching visuals in every aspect of their experience. It’s a media environment of constant scrolling, where your content has […]

Why Your Company Needs Strong Visual Branding

By: Diana Pressey These days, the average person’s attention span is shorter than the attention span of a goldfish. Brands have eight seconds to catch their audiences’ eyes online before losing their attention. What better way to hook them than with strong visual branding that tells a compelling story? Without effective visual branding, companies don’t stand a […]