Five Reasons Why You Should Invest in Branding Your Business

5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding is simply the strategy and process of creating a distinctive look and feel for your through designed logos, promotional materials, and writing. And no matter how small your business, having […]

Why is Interacting with Your Audience Important?

Interacting with your audience: why is it important? By Nick Valego So, you’ve heard that your brand needs to focus on interacting with its clients. What does that mean? Gone are the golden days of one-way communication. Radio broadcasts, mailed postcards and even television commercials are all forms of advertising that have seen great success […]

The Importance of Fonts in Advertising

The Importance of Fonts in Advertising  By Tran Nguyen It’s not just what you say — it’s how you say it. Obviously, the quality of your content is extremely important, but if you don’t deliver it in the right way, the message may not get across. This is where fonts and color come in.  In […]

The Importance of Color in Advertising

The Importance of Color in Advertising By Tran Nguyen Evoking emotions is one of the core aspects of advertising and, a lot of that starts with choosing the right colors. In one of our recent blog posts, the significance of font psychology and how it relates to effective marketing was explained. But color psychology is […]

Finding the Right Professional Communication Platform for Your Business

By: Devin Fussa and Samantha Hopper Communication is key.  You’ve probably heard this phrase in the context of relationships, but communication in the workplace is essential to networking, ensuring transparency and growing a business. Strong communication keeps things from slipping through the cracks and makes for a cohesive group working toward a common goal. In […]

Creating a Successful Unique Selling Proposition

By: Jake Mory Whether you are running a lemonade stand or a multi-billion dollar company, a unique selling proposition affects the choices that consumers make regarding your product. Having a complete unique selling proposition is a vital part of creating a successful marketing campaign that can stand out past its competitors.  A unique selling proposition […]

Why You Should have a Blog Section on Your Website

By Alice Lim Want to get started growing your leads and building your business? At 1893 Brand Studio, we know that content is king, and that many businesses benefit from a robust content marketing strategy that leads customers from search and social media to their website.  Good content, usually starting with the blog section of […]

The Importance of Good UI/UX Design

By: JP Rickabaugh As the media landscape keeps evolving, it’s not enough to just have good content anymore.  There are legions of competitors out there creating excellent content all vying for viewers’ attention. So how can you make your content and the website you present it on stand out?  The key is in presentation, and […]

Should You Run a Facebook Ad?

By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline.  But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions.  Does your target audience actually use Facebook? Do your […]

Five Tips for Engaging Powerpoint Presentations

By Caleb Petty I was once told that you should never make a presentation that you wouldn’t want to sit through yourself.  Presentations should not be boring or useless and you certainly don’t want to make people feel as though you are wasting their time.  Presentations should be engaging, fun and, if you do them […]