Four Things to Know About Social Media Rebranding

Social media rebranding: Four things you need to know By Praveena Somasundaram In a digitized world, having an up-to-date social media presence is more important than ever for local businesses and organizations.  In 2019, a Pew Research Center survey showed that a majority of Facebook, Snapchat and Instagram users use the platforms daily. The normalcy […]

The Importance of Digital Accessibility in Marketing

The importance of digital accessibility in marketing and communications By Anne Claire Forman As the workplace becomes increasingly virtual, the importance of digital accessibility also continues to grow. Because many companies are operating under a remote model for the near future, digital accessibility should be at the forefront of your marketing concerns. What is digital […]

The Importance of Responsive Design

The importance of responsive design By Anna Allen Responsive web design is the art of adjusting elements on a page to fit the window it appears in, such as mobile or desktop. This is essential to a business, as it ensures their site can be reached anywhere, by anyone.  Without responsive web design, customers can […]

How to Position Your Brand in a Competitive Market

Photo via Unsplash by Brayden George How to position your brand in a competitive market By: Jake Smith In a crowded market, subtle differences set brands apart from the competition in the minds of consumers. By considering how your business fits into the greater landscape of your industry, you can establish a defining identity and […]

Characteristics of the Four Types of Business Writing

Photo via Pexels by Tima Miroshnichenko Characteristics of the Four Types of Business Writing By: Morgan Topol No matter what role you play at the office, knowing how to effectively communicate with others in or involved with your organization is essential. Business writing is any purposeful piece of writing that conveys relevant information to the […]

Which Social Media Platform is Right for Your Business

What Social Media Platform is Right for my Business? By Elizabeth Efird  An active social media presence is one of the most cost-effective and personal ways to target your audience. Enhancing your businesses’ social media accounts will increase consumer engagement and keep you from missing out on new clients. Curating the perfect social media account […]

When and Why You Should Change Your Brand’s Logo

Photo by Pixaline on Pixaboy: https://pixabay.com/vectors/social-media-you-tube-facebook-1177293/ When and Why You Should Change Your Brand’s Logo By: Charlotte Geier “If it ain’t broke, don’t fix it.”  People see your brand logo, recognize it and buy it… so why change it? Well, the saying doesn’t exactly go along with branding. When it comes to your brand’s logo and image, […]

The Top Five Things You Need to Know About Rebranding

How to rebrand: the top five things you need to know By Katy Rice Are you thinking about giving your brand a new feel? A new look? What about a new name?  Rebranding is a risky process and it is important to look into what it takes to make your new brand a success.  If […]

What Consumers Look for on E-Commerce Sites

What do consumers look for when purchasing products online? By Jake Mory While the pandemic has restricted the way some business is done, it has also opened up many new opportunities through changes in consumer behavior– specifically, purchasing products online. COVID-19 has changed the way consumers get their products, creating a surge in online shopping. […]

Implicit Bias in Advertising

Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products.  However, it’s important to avoid the enforcement of harmful and exclusionary implicit biases through the creation of advertising content. What is Implicit Bias? According to the Kirwan Institute for the Study […]