How to be a Data-Driven Business

How to be a Data-Driven Business Illustration by Kiara Garcia by Olivia Rojas Data is Everywhere We are currently in the evolution of Web 3.0. Web 3.0, or Web3, is the third generation of web-based technologies. Advanced, web-based technologies like machine learning and artificial intelligence are present in many parts of our lives. Additionally, the […]

5 Reasons Not to Use a Website Template for Your Brand

5 Reasons Not to Use a Website Template for Your Brand Illustration by Gabi Allen by Gabi Allen With the rise in popularity of website builders like Squarespace and Wix, just about anyone can create a nice looking webpage in a matter of minutes. Front-end developers do all the work for you by creating hundreds […]

How to Increase Social Media Engagement

How to Increase Social Media Engagement Illustration by Joelle Adeleke by Kennedy Rushing The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with […]

User-Centered Design

The Benefits of Implementing User-Centered Design Illustration by Angela Feng by Nia Freeman From the comfortable shape of Apple’s AirPods to the simplicity of designing on Canva’s website, user-centered design (UCD) can play a large role in the success of a product or business. According to an article published by The Good, UCD is an […]

How to Optimize Your Graphics

How to Optimize Your Graphics Illustration by Ashley Sipe by Shemariah Solomon The number of followers a brand has on social media does not mean they have a strong social media strategy or a dynamic online presence. In addition to follower count, it is also important to observe how a brand’s followers interact with its […]

2022’s Top Marketing Tips and Tool

The advertising world is constantly advancing and changing. Businesses need to look out for these three important marketing strategies in 2022: video marketing, next-level user experience and community engagement. These three tactics are all emerging strategies for your business to increase its reach, connections and overall engagement.  Top 3 Necessary Tools To break it down, […]

Web Design Choices to Boost your SEO Rating

Web Design Choices to Boost Your SEO Illustration by Lucy Froelich by Raymond Pang You upload the beautiful pictures a photographer took for your website, but now your site’s loading at a snail’s pace. The words “Not Secure” appear in the search bar when a customer clicks on your site, discouraging them from going further. […]

How to Promote your Business in an Authentic Way with User-Generated Content

User-Generated Content Illustration by Sophia Alem by Kennedy Rushing In the age of social media and influencers, more people than ever are going online to discover and learn about new businesses and products. Unfortunately for businesses, most social media users find online marketing tactics untrustworthy or annoying. About 64% of consumers believe social media advertisements […]