The Importance of Social Listening

The Importance of Social Listening

The Importance of Social Listening By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process.    Social...
Leveraging Emotion in Advertising

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...
Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...
All the 2021 Design Trends You Need to Know

All the 2021 Design Trends You Need to Know

All the 2021 Design Trends You Need to Know Design by Yuqi Hu By Sarah Campbell  Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year:...